Deborah Caldwell on Muck Rack

Deborah Caldwell

New York City
VP and Head of Content, PepsiCo
Covers:  business, technology, leadership, CEOs, Fortune 500, economy, startups, wealth, high net worth, religion and politics

Head of Content @PepsiCo. Previously @TimeInc, @Money @Fortune, @CNBC. Curious about everything. Tweets my own.

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I am an intellectual omnivore, happiest when I'm learning something new, which is probably why I am also a lover of digital startups.
At present: Director of Financial Content, Time Inc.
Past: interim managing editor,; senior editor at
Prior to digital director i...

What was your first job as a journalist?

The summer I was 11 I forced my little sister and neighbor to create a neighborhood "newspaper" called the "Scenic View Sizzler."

Have you ever used a typewriter?

If I answer yes I am either a. old or b. a hipster. Neither is good.

How is social media changing news?

Making it newsier, faster, more interactive, more ultimately accurate.

National Magazine Award

2007 - General Excellence Online

Online News Association Award for General Excellence

2003 - General Excellence Online