Philip Masiello

I love Amazon, both as a consumer and as a seller. There isn't a more effective place to launch a brand and l…

I have been selling on Amazon for many years. I have learned a few things about how to use the marketplace to…

There are three ways to sell on Amazon. First, you can become an Amazon vendor, a first-party wholesaler of y…

It's funny how ecommerce brands fear established online marketplaces. When I discuss with those brands sellin…

Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sa…

There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. …

I founded my first company when I was 25 years old. It was a specialty food retail store in the suburbs of Ne…

I was 24 when I decided to start my first business. The term entrepreneur wasn't in my vocabulary at the time…

I used to pride myself on how many thoughts I could carry in my head at the same time. On a conference call, …

As a founder of several startups, I have always been conservative in my projections. I try to anticipate all …

Over the last 20 years, I have founded five startups. Just like the law of averages, some were great successe…

As far as e-commerce sales are concerned, Amazon is substantially ahead of the pack. Approximately 55% of con…