Philip Masiello on Muck Rack

Philip Masiello

Baltimore, Maryland
As seen in: Practical Ecommerce, Forbes, Thrive Global, Business.com, Business News Daily, Digital Commerce 360
Covers:  entrepreneurship, startups, business, marketing, digital marketing, consumer products, amazon marketplace, amazon selling, e-commerce, online selling, brick and mortar retail, SEO, PPC, Content, email
Doesn't Cover: electronics, software, fashion, beauty
Entrepreneur | Digital Marketer | Brand Builder |Author Think-Engage-Thrive | Amazon Expert Seller | Founder CEO www.crunchgrowth.com
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Using Amazon to build an ecommerce brand

Using Amazon to build an ecommerce brand

Practical Ecommerce — I love Amazon, both as a consumer and as a seller. There isn't a more effective place to launch a brand and learn about consumer behavior than the Amazon marketplace. In this post, I'm going to cut to the chase and tell you why you will love it, too, especially if you are a budding Amazon entrepreneur.
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For success on Amazon, sell your own brands

For success on Amazon, sell your own brands

Practical Ecommerce — I have been selling on Amazon for many years. I have learned a few things about how to use the marketplace to expand and enhance my ecommerce efforts. In this post, I'll review why selling my own brand on Amazon is the best option for me.
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To drive sales on Amazon, optimize keywords

To drive sales on Amazon, optimize keywords

Practical Ecommerce — There are three ways to sell on Amazon. First, you can become an Amazon vendor, a first-party wholesaler of your products to Amazon, to resell. There are marketing opportunities for this through Amazon Marketing Services. Next is Fulfilled by Merchant, wherein you list your products on Amazon's marketplace and you fulfill the orders.
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Can ecommerce marketplaces expand a brand?

Can ecommerce marketplaces expand a brand?

Practical Ecommerce — It's funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often get a look of terror. Their concerns, typically, are as follows. "I don't own the customer, so I am helping to build a competitor's business."
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2 strategies to boost Amazon sales

2 strategies to boost Amazon sales

Practical Ecommerce — Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sales, but it also provides brand exposure. In my prior posts, I have focused on Amazon advertising options, such as sponsored products and lightning deals, and on Amazon SEO.
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Will Amazon's Brand Registry restrict marketplace sellers?

Will Amazon's Brand Registry restrict marketplace sellers?

Practical Ecommerce — There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit margins. The most successful long-term resellers have some type of supply chain advantage.
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Advice I Wish I Had Before My First Startup - Vunela

Advice I Wish I Had Before My First Startup - Vunela

vunela.com — I founded my first company when I was 25 years old. It was a specialty food retail store in the suburbs of New York City. Most of our profit came from catering, from small office lunches to weddings. My background was in food having grown up in the restaurant business.
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Life Skills I Learned In My First Startup - Phil Masiello - Medium

Life Skills I Learned In My First Startup - Phil Masiello - Medium

medium.com — I was 24 when I decided to start my first business. The term entrepreneur wasn't in my vocabulary at the time. But I knew I could not be happy working for someone else. Growing up in restaurants, I realized I did not want that life of endless hours on site.
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What I Learned When I Stopped Multitasking - Thrive Global

What I Learned When I Stopped Multitasking - Thrive Global

Thrive Global — I used to pride myself on how many thoughts I could carry in my head at the same time. On a conference call, I could answer emails and make notes for other meetings. The coffee pot was strapped to my back as I went through the day at warp speed.
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What Do You Do When Your Startup Gets Sued - Vunela

What Do You Do When Your Startup Gets Sued - Vunela

vunela.com — As a founder of several startups, I have always been conservative in my projections. I try to anticipate all of the events I have learned could occur when starting a new company. But my last startup faced something I never anticipated and almost sunk what we had built.
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Perfection Is Not For Startups - Thrive Global

Perfection Is Not For Startups - Thrive Global

Thrive Global — Over the last 20 years, I have founded five startups. Just like the law of averages, some were great successes and others total failures. Along the way, I have also helped many other startups build, launch and grow. I continue to mentor founders through my involvement with incubators and accelerators.
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Amazon's path to $1 trillion in annual sales: what it means for e-commerce

Amazon's path to $1 trillion in annual sales: what it means for e-commerce

Digital Commerce 360 — As far as e-commerce sales are concerned, Amazon is substantially ahead of the pack. Approximately 55% of consumers search Amazon first. Compare that to 24% of consumers who begin their search on Google. The remaining 21% is divided among all other search engines and e-commerce websites.
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