A Google data center. A 13 WREX series highlights the rapid growth of data centers, driven by increasing demand for cloud storage, AI and everyday digital use. Experts say while they power modern life, concerns about their energy and water impact are growing as demand shows no signs of slowing. ROCKFORD, Ill. — As AI becomes more widely used and data centers continue to pop up, 13 WREX is launching a new exclusive series, “Decoding Data Centers,” taking a closer look at their growth and impact.