For the good of both. Customers need privacy, respect, and the ability to provide good and helpful information to the companies they deal with. The good clues customers bring can include far more than what companies get today from their CRM systems, and from surveillance of customer activities. For example, market intelligence that flows both ways can happen on a massive scale. But only if customers set the terms. Now they can, using a new standard from the IEEE called P7012, aka MyTerms.