Skip To Main Content
Don Scheibenreif on Muck Rack

Don Scheibenreif

Mission Viejo
As seen in: Harvard Business Review, Gartner, Computerworld, InformationWeek, CIO Dive, Forbes Australia, CX Dive, hbritalia.it, Digital Nation Australia, BW Marketing World
Senior analyst with Gartner advising clients globally on the intersection of Digital Business and Customer Experience. My opinions are my own.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Don

Contact Don, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Transform Customer Experience With Gen AI

|
By Don Scheibenreif
| BW Marketing World
Customers today expect instant information, seamless experiences and quick solutions. When organisations fail to deliver, customers don’t just get frustrated—they move on. Every interaction is an opportunity to build or weaken your brand’s reputation. Generative AI (GenAI) is rapidly reshaping customer experience (CX) by enabling natural, conversational engagement and personalised support at scale.
Open in Who Shared Issue with article?

Book Review: When Machines Become Customers

|
By Don Scheibenreif, Mark Raskino, Marianna Richardson, Brigham Young
| scholarsarchive.byu.edu
Home > Journals > Marriott Student Review > Vol. 6 > Iss. 1 (2023) Book Review, AI, non-human customers Richardson, Marianna (2023) "Book Review: When Machines Become Customers," Marriott Student Review: Vol. 6: Iss. 1, Article 13. Available at: https://scholarsarchive.byu.edu/marriottstudentreview/vol6/iss1/13 COinS Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU).
Open in Who Shared View Duplicates (13) Issue with article?

Machine Customers Offer Limitless Opportunities

|
By Don Scheibenreif
| InformationWeek Verified
To gain an advantage in a trillion-dollar market, IT leaders must learn how to construct the platforms and applications to serve machine customers. Machine customers are non-human economic actors that obtain goods or services in exchange for payment. Examples of this include connected devices, intelligent replenishment algorithms, and intelligent assistants.
Open in Who Shared Issue with article?
See all 42 licensed articles (45 Total)