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Drew Neisser on Muck Rack

Drew Neisser

(He/Him)
New York
As seen in: Renegade Marketers Unite, Apple Podcasts, LinkedIn, Fast Company, Ad Age, Spreaker, Social Media Today, MediaPost, Brandwatch Blog, SmartBrief, PSFK and
Covers:  B2B Marketing (case histories0
Doesn't Cover: B2C Marketing, agencies, breaking news
CEO @ CMO Huddles | Podcast host for B2B CMOs | Leading CMO Coach | AdAge CMO columnist | author Renegade Marketing | Inspiring B2B greatness
Back to Drew Neisser’s profile

Interview

What was your first job as a journalist?

Working for The Chronicle at Duke.

Have you ever used a typewriter?

Yes. I had to take typing twice in high school. The first time i kept looking at the keys and couldn't break 35 words per minute.

How is social media changing news?

Stories break faster. The problem is social sharers can't be sure if the news is real.

Who's your favorite fictional journalist?

Clark Kent. Who else?

What tools and software do you use to do your job?

Word, Google docs, Grammarly, ChatGPT, Claude, Perplexity, Google, Hubspot, MailChimp, Libsyn

What's your favorite social network?

Instagram. I'm still the photo enthusiast I was in high school and college.

Who do you wish followed you?

Adam Grant. I'd love to get him on my podcast!

Did you work for your high school newspaper? If so, what did you do there?

No, but I did work for my college newspaper (The Chronicle) as a photographer for two years. I did edit my junior-high school yearbook!

What advice can you offer to aspiring journalists?

Find and tell the truth.

When's the best time to pitch you?

When you have a great B2B marketing case history to share.

What's the best pitch you ever got?

Whenever a PR person includes a data-driven case history from a B2B CMO, I notice.

What's your favorite drink?

Gin martini. Shaken.

When you're not at a computer, where are you most likely to be?

Walking my dog Louie.

Aside from your own, what's your favorite publication to read?

The Economist - I appreciate their global perspective.

What's the most common misperception about your beat?

That I cover B2C CMOs or breaking news. I mainly interview B2B CMOs with case histories that will instruct and inspire other marketers.
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