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Duncan MacRae

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Articles

Brands struggling to measure AI’s carbon impact

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By Duncan MacRae Verified
| Marketing Gazette Verified
Most brands believe AI is increasing emissions and operational costs, but few are fully measuring its carbon impact, according to new research from climate technology and advisory platform 51toCarbonZero. The latest edition of the company’s Zeroed In: The Brand Marketing Pulse report surveyed 200 senior marketers at large brands in the UK and US, finding that rapid AI adoption is creating new sustainability challenges for organisations.
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Bekum sees shift to incremental gains in blow moulding

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By Duncan MacRae Verified
| Eco Plastics in Packaging
Extrusion blow moulding is moving through a phase of steady optimisation, shaped by shifting material choices, efficiency pressures and changing end-use requirements across global packaging markets. At Chinaplas 2026 in Shanghai, Eco-plastics in Packaging spoke to Michael Mehnert, managing partner of Bekum, about how these dynamics are influencing both technology development and demand.
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Tomra installs reusable cup return machines at Freiburg station

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By Duncan MacRae Verified
| Eco Plastics in Packaging
Tomra has installed two automated reusable cup return machines at Freiburg Central Station in Germany as part of efforts to expand reusable packaging infrastructure. The machines, supplied through Tomra Reuse, allow users to return cups at any time without interacting with staff and receive an immediate deposit refund through their digital payment method. Tomra Reuse provides both the return infrastructure and the supporting digital platform.
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