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Articles by Dwayne Alexander
Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest Original
By the time you read this, SpaceX has gone public, the largest listing in history. The price was fixed at 135 dollars a share, no range for the market to haggle over, raising around 75 billion dollars at a valuation near 1.75 trillion, with the stock now listed on Nasdaq as SPCX. Demand ran at twice to four times the shares on offer, the order book into the hundreds of billions.
AI in crisis communications: why route knowledge beats the next new tool
I have spent this week getting from Barnes to Marylebone and back by every means London offers. A train into Waterloo, the Underground across the middle, a bus when the line was down, and a good deal of walking in heat the city wasn't built for. The first morning was bewildering. By the fourth I was reading the network without thinking, boarding the carriage that lined up with the exit I wanted, knowing which interchange was a long hot slog and which was barely a minute. The map had not changed.
Cyber breaches need communications planning, data warns Original
Last month I was invited by IT Live to join a two-day Microsoft-sponsored roadshow - Navigate. Fortify. Prevent. - bringing together some of Australasia's leading voices on cybersecurity and crisis communications in front of business leaders who, in many cases, had not yet thought seriously about either. Wanaka was first: a crisp, clear autumn morning, the kind of day that makes the threat of a ransomware attack feel entirely abstract.
Why the world needs hundreds of Palantirs Original
Reading the signals from the Canary in the AI implementation coal mine Bro, what's going on? Should we be outta here? The short answer is no but take care and watch the birdie. The longer answer is below. Since going public in September 2020, Palantir Technologies (NYSE: PLTR) has surged by an astonishing 1,700 percent, turning early believers into some of the most rewarded investors in modern tech history.
Why the world needs hundreds of Palantirs
Reading the signals from the Canary in the AI implementation coal mine Bro, what's going on? Should we be outta here? The short answer is no but take care and watch the birdie. The longer answer is below. Since going public in September 2020, Palantir Technologies (NYSE: PLTR) has surged by an astonishing 1,700 percent, turning early believers into some of the most rewarded investors in modern tech history.
Two decades of gold, buried under 2000 metres of granite Original
Why 2026 will be the year businesses finally unearth the real value of AI If you are a service business with extensive domain experience, then this article might interest you. It shines a light on our journey so far. It contains the beginnings of a blueprint for your own company AI journey. I will diarize each step here so you can tag along for the journey and experience success yourself.
If AI stocks are in a bubble, why hasn’t the real economy caught up yet? Original
The data says only one in four mid-market firms has fully deployed AI however stock valuations price in full-scale transformation. Four potential futures explain the gap: Pilot Purgatory, Rapid Deployment, The Measured Path, and Sectoral Divergence. Like many of you I have bought a few US Tech stocks over the last 5 years.
Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards Original
"'Googling yourself' is yesterday's reputation management. Today, executives must ask: 'What does ChatGPT, Claude, Gemini, or Copilot say about me and my company and executives?' While there are now over 100 large language models and counting, these top four represent over 72% of the market. Unlike Google, which simply indexes content, LLMs synthesize, summarize, and create their own narratives.
Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards
"'Googling yourself' is yesterday's reputation management. Today, executives must ask: 'What does ChatGPT, Claude, Gemini, or Copilot say about me and my company and executives?' While there are now over 100 large language models and counting, these top four represent over 72% of the market. Unlike Google, which simply indexes content, LLMs synthesize, summarize, and create their own narratives.
Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards
"'Googling yourself' is yesterday's reputation management. Today, executives must ask: 'What does ChatGPT, Claude, Gemini, or Copilot say about me and my company and executives?' While there are now over 100 large language models and counting, these top four represent over 72% of the market. Unlike Google, which simply indexes content, LLMs synthesize, summarize, and create their own narratives.
Why your domain experience is the only moat that AI can’t breach Original
Our next article may resonate most with leaders in the services sector - legal, accounting, consulting, and other knowledge-intensive fields - where decades of hard-won expertise are the true source of competitive advantage. Everyone is rushing to build AI into their business. Few talk about the frustration, false starts, and slow grind of turning years of expertise into something machines can actually use. Eight months ago, I started building a digital twin of our business.
Why our business is going AI-in-the-loop instead of human-in-the-loop Original
True story: I had to threaten Replit AI's brain that I would report it's clever but dumb suggestions to the AI police for lying. I also told ChatGPT image creation department how deeply disappointed I was that it could not, after 24 hrs of iterations, render the same high-quality image twice without changing an item on the image or misspelling. All learnings and part of the journey. We need to remain flexible and open to new tools and approaches, and simultaneously be laser focused.
The 2025 Ultimate Guide to Breach Prevention
Breach Prevention is a critical area of focus for organisations aiming to safeguard their sensitive data, infrastructure, and systems from an increasing array of cyber threats. This category encompasses strategies, technologies, and best practices for identifying, mitigating, and responding to potential security breaches before they can cause damage. The recent stories tagged with Breach Prevention reveal how complex and evolving this landscape is.
AI search transforms brand visibility, making trust essential Original
The days of following links to find the truths we seek are disappearing as Google's Overviews and AI Mode shake up search, and more and more people use large language models (LLMs) to answer their questions, guide their purchases, and improve their lives. At this point in time, the LLMs don't offer advertising options (remember when Google Organic ruled?), and PR, specifically earned media, can heavily impact whether your brand will be found in a natural language voice or written search.
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