It's clear to see that Swig and its dirty sodas have become trendy in recent years, and that's unlikely to end anytime soon. The dirty soda craze is, in large part, due to the rising popularity of Mormon culture through shows like "The Secret Lives of Mormon Wives" shining a light on Utah and its love of soda shops which is taking over the country faster than Swig itself can expand. Thus, dirty soda fans outside of Swig's reach are looking for alternatives.