When did everyone start fujoing out? We can now look back on November 28, 2025, as the start of a mass-psychosis event. In an era of neo-puritanical television slop, a fresh, horny breeze swept in from Canada: Heated Rivalry, a six-episode series about two professional hockey rivals turned lovers, Shane Hollander and Ilya Rozanov, stirred something deep in the American psyche.