Eddy Cue
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Articles by Eddy Cue
Apple’s Eddy Cue Named Cannes Lions 2026 Entertainment Person of the Year
Eddy Cue, Apple’s senior vice president of services and health, is Cannes Lions 2026 Entertainment Person of the Year. Cue will be honored for his work across Apple’s entertainment ecosystem and deliver a keynote seminar on June 22, the first day of the festival.Cue has been instrumental in building Apple’s suite of entertainment products.
Apple and Real Madrid are shooting soccer in VR
Like being at the stadium, even while sitting at home, according to Real Madrid president Florentino Pérez. First comes a documentary, later live sports in VR. In early 2026, Apple and its partners will begin streaming select NBA games in VR format, captured on Blackmagic cameras in up to 8K 3D at 90fps and streamed to Apple Vision Pro at bitrates of up to 150Mbps.
Apple TV teases 2026 lineup, stays ad-free
The streaming service plans to release a new original weekly in 2026, including more sci-fi, crime and comedy. There are no plans for an ad-supported tier. Apple's rival to Netflix launched 7 years ago, in November 2019, with only a handful of original series – not a single licensed title. That stands in sharp contrast to competing streaming services that have extensive back catalogs.
Eddy Cue is fighting to save Apple’s $20 billion paycheck from Google
Cue was returning to a courtroom in Washington, DC where he last testified in the Justice Department’s trial against Google’s search monopoly in September 2023. During the current remedies trial on Wednesday, Cue said that in the time since, well-funded generative AI upstarts have made such significant advancements that they could ultimately disrupt that monopoly — perhaps more effectively than the court could.
Apple hints at iPhone’s demise in Google search deal defence
Apple has made an unusual pitch in its bid to save a lucrative search partnership with Google.
Apple TV+ loses money to the tune of $1 billion per year
As Apple TV+’s subscriber base continues to grow and the streamer enjoys lots of attention on Friday’s Severance season 2 finale, a new report Thursday suggests the streaming service remains a financial loser for the iPhone giant — to the tune of $1 billion in losses annually. And yet it should come as no surprise Apple TV+ bleeds money.
Today in Apple history: iCloud takes our files and photos to the sky
October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices. iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files. iCloud launch: The end of Mac as digital hub Apple co-founder Steve Jobs, who presented iCloud at 2011’s Worldwide Developers Conference during his final keynote, died prior to the service’s launch.
PayPal Launch PayPal Everywhere
PayPal (NASDAQ: PYPL) today ushered in a new era for customers, making it easier and more rewarding than ever to shop and pay with PayPal anywhere, anytime – both in stores and online. Now, customers have access to rich rewards, stackable cashback offers in the PayPal app, and more personalized ways to manage their spending – all with the safety and security PayPal is known for and the peace of mind they’re getting more money back in their pockets.
Today in Apple history: Steve Jobs acknowledges MobileMe failure
August 4, 2008: In an internal memo, Steve Jobs owns up to mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity. “It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees.
Today in Apple history: Steve Jobs acknowledges MobileMe failure
August 4, 2008: In an internal memo, Steve Jobs owns up to mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity. “It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees.
More Messi: 2024 MLS Season Pass opens to new subscriptions
Major League Soccer’s 29th season kicks off February 21 on MLS Season Pass on the Apple TV app, but fans can subscribe to the service starting Monday, Apple said. International superstar Lionel Messi joined Inter Miami CF late last season, so 2024 will see his first full season with the club, and fans can also check out a variety of exclusive content.
Apple wants to make more money from its streaming and advertising businesses
Eddy Cue, Apple’s SVP of Services, is reportedly looking to restructure the company’s services business to make a more significant push in streaming and advertising. Apple’s services business has been growing rapidly over the last few years. It currently has over 825 million paid subscribers.
Eddy Cue joins Duke University's Board of Trustees
News Cue has a long involvement with Duke University. Photo: Duke University At age 56, Eddy Cue is going back to school. Kind of. Cue, who is Apple’s senior vice president of Internet Software and Services, has been announced a member of the Duke University Board of Trustees, university officials announced Thursday. Cue attended Duke in the 1980s, studying computer science and economics. Duke has played a big part in his life.
Apple once considered increasing App Store commissions to 40%
News Universal Purchases are coming soon to iOS and Mac apps. Photo: Apple Apple’s 30% commission on certain apps is one of the main areas Apple CEO Tim Cook was grilled on during Wednesday’s U.S. House Judiciary Committee antitrust hearing. However, according to Apple internal emails revealed as part of the hearing, Apple has actually previously considered increasing its cut from 30% to 40% in some cases. The suggestion was made way back in 2011.
Eddy Cue is Golden State's biggest cheerleader
News Top stories Eddy Cue had the best seats in the house to watch the Warrior's comeback. Photo: SF Chronicle/Twitter The Golden State Warriors completed one of the biggest comebacks in NBA playoff history last night when they beat the Oklahoma City Thunder, and perhaps no one in the arena was as amped as Apple VP Eddy Cue. You see, Eddy Cue loves basketball. He’s such a big hoops fan that he’s made a habit of getting spotted with some of the game’s biggest stars in the biggest moments.
Apple's adjusted App Store algorithm handicaps its own apps
News Top stories Apple apps no longer dominate App Store search results. Photo: Ste Smith/Cult of Mac Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results. The change, which followed Spotify’s complaint regarding “unfair” App Store practices several months, handicaps Apple titles and has had a huge impact since being introduced.
Tim Cook doesn’t censor Apple TV+ shows
News Top stories Apple CEO Tim Cook isn’t telling the people creating Apple TV+ shows how to do their jobs. Photo: Apple Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.
Eddy Cue insists Apple’s TV streaming service isn’t too late
News Eddy Cue is the boss of Apple's Services division. Photo: CNBC Apple has some big designs on television with its Apple TV+ service. But Eddy Cue, SVP of Internet Software and Services, admits the company didn’t have much expertise on the subject of TV when it started its latest project. That’s now changed, Cue says, and Apple is focused on “creating the best” content possible. And he doesn’t think it’s left it too late, either.
Apple Music subscriptions grew a 20% in a year
News Top stories Apple Music is a very bright spot in in Apple’s portfolio. Photo: Apple Apple Music passed a milestone: it has 60 million subscribers worldwide. That’s a 20% increase in just over a year. This news comes straight from the mouth of Eddy Cue, who heads up Apple’s streaming music efforts. Cue was talking to the French-language Numerama in the recently-opened Apple Store on the Champs-Élysées. Clearly, streaming music is a growth area for this company.
Insider Apple's failed negotiations with NYT and WaPo
News Some aren't happy with Apple's tactics. Photo: Apple Apple put a ton of pressure on the New York Times and the Washington Post to join Apple News+ before the new service was unveiled at a media event last week. Details have surfaced of Apple’s negotiations with the two major publishers revealing Apple media boss Eddy Cue was adamant about getting the two papers on board.
Apple video service might force Disney CEO out of board seat
News Disney Chairman and CEO, Robert A. Iger. Photo: (Disney/ABC/ Heidi Gutman) Disney CEO Bob Iger’s seat on Apple’s board of directors might be at risk as both companies pursue video streaming services. Apple hasn’t asked Iger to step down yet, but a new report shines light on what could soon become a very conflicted relationship. Disney and Apple have enjoyed close ties ever since Disney bought Pixar from Steve Jobs. Now it looks like the two companies are about to become close rivals.
Apple plans to give away its $1 billion TV shows
Apple’s new TV streaming service will allegedly debut in early 2019 and according to a recent report, the original Apple TV shows won’t cost customers anything. Despite planning to spend more than $1 billion on original content this year, Apple will supposedly give away its original content to customers that already own an iPhone, iPad or Apple TV. Speculation on how Apple will distribute and charge for its TV shows has been a hot topic among analysts throughout the year.
Google Maps finally works with CarPlay
Apple Maps is no longer the only option for navigation through Apple’s CarPlay system now that iOS 12 is out. With an update released today for Google Maps, CarPlay users can now choose between Google Maps and Apple Maps. And more third-party apps are on the way. Google Maps‘ inclusion in CarPlay is made possible by the iOS 12 update released yesterday. Google-owned Waze is also supposedly set to make the leap to CarPlay too, though a specific date for CarPlay support hasn’t been announced yet.
Apple in talks with major newspapers for subscription service
Apple is trying to get three of the biggest newspapers in the U.S. to join forces for a new subscription service. The New York Times, The Wall Street Journal and the Washington Post have all allegedly been in talks with Apple this summer. Apple is proposing that the newspapers join its digital magazine service, Texture. Texture was purchased by Apple last March. The app offers customers access to dozens of magazines for $10 per month. Recode reports that Apple wants to add daily news to the service.
Kevin Durant: The World’s 100 Most Influential People
Kevin Durant isn’t just an incredible basketball player; he’s an incredible human too. From committing $10 million to the College Track program to help disadvantaged kids receive higher education to building and renovating basketball courts around the world so at-risk youth have a safe place to learn and play, KD is giving those growing up in tough situations, like he did, a path to success. His generosity knows no bounds.
Jimmy Iovine is no longer the boss at Apple Music
Jimmy Iovine’s tenure as the leader of Apple Music appears to have come to an end. Apple has promoted a new Oliver Schusser to be the new head of Apple Music Worldwide right after the streaming service hit the 40 million subscriber mark. Schusser’s promotion was announced this morning in a memo sent to staff by Eddy Cue. His new title will be VP of Apple Music and international content, according to a memo obtained by Variety.
Jimmy Iovine no longer boss at Apple Music as Oliver Schusser takes over
Jimmy Iovine’s tenure as leader of Apple Music appears to have come to an end. Eddy Cue, Apple’s senior vice president of internet software and services, announced Schusser’s promotion this morning in a memo to stafrers. Schusser’s new title will be VP of Apple Music and international content, according to the memo, obtained by Variety. The promotion of Schusser will reportedly have no impact on Iovine’s standing with the company.
Apple Music passes 40 million paid subscribers mark
Apple Music appears to be narrowing the gap with Spotify when it comes to paid subscribers. Spotify has had nearly double the number of paid subscribers as Apple Music for the last few years. The service currently boasts over 70 million subscribers to Apple Music’s 40 million. While Spotify is beating Apple Music globally, Apple’s service is gaining ground fast in the US.
Apple gets animated with Central Park, new show by Bob's Burgers creator
News The creator of Bob’s Burgers is producing a show for Apple called Central Park. Photo: Fox Fans of Bob’s Burgers rejoice: Loren Bouchard, creator of the long-running animated comedy set in a diner, has signed a deal with Apple to create two seasons of a new series. Central Park will be the first animated showed purchased by the maker of Apple TV.
Apple Pay Cash Launched In Beta
A major Apple Pay feature that was announced earlier this year has gone live in beta today. Apple Pay Cash enables users to send and receive money in iMessages on iPhones. The feature has been launched in beta today, enabling person-to-person payments in the iMessage app. The public beta of this feature has been launched today on iOS 11.2 and users can opt in for it via the iOS Public Beta program. Once they have updated, users will see an Apple Pay button in the apps section of Messages.
Apple Pay Launches In Sweden, Finland, Denmark, United Arab Emirates
If contactless payments is something you’re interested in, then you might be pleased to learn that Apple Pay has recently been launched in four new countries. This includes Sweden, Finland, Denmark, and the United Arab Emirates. This hardly covers the whole world but we expect that when there’s money and security involved, things tend to move a bit slower.
New York City Will Replace MetroCard With Contactless Payments
It is no secret that contactless payments are starting to become a more popular option compared to using cash or other older methods of payments, such as swiping cards. In fact in several parts of the world, contactless payments have become more or less standard and ubiquitous. That being said the good news for residents of New York City is that it looks like the city’s subway is expected to start adopting contactless payments on a wider scale, according to a report from the New York Times.
Apple Pay India Launch Confirmed By Eddy Cue
Senior Apple executive Eddy Cue has confirmed that the company is developing Apple Pay for India. It’s going to bring its mobile payments service to one of the most lucrative smartphone markets on the planet. It was only a matter of time before the company did that, given that some competing mobile payment services are already operating in India.
Eddy Cue: Apple Pay is headed to world's second-biggest country
Apple senior vice president Eddy Cue has confirmed that the company wants to bring its Apple Pay service to India. Apple also has plans to make big improvements to Maps and Apple Music in what Cue says is one of its most important markets. It’s easy to see why the market has become so important for Apple. The iPhone-maker has big plans to boost sales and the popularity of its brand locally. Cue spoke to The Economic Times to reveal some of the ideas, centered around Apple Pay, Apple Music, and Maps.
Apple Pay India Launch Confirmed By Eddy Cue
Senior Apple executive Eddy Cue has confirmed that the company is developing Apple Pay for India. It’s going to bring its mobile payments service to one of the most lucrative smartphone markets on the planet. It was only a matter of time before the company did that, given that some competing mobile payment services are already operating in India.
Eddy Cue puts himself (and lunch at Apple Park) up for auction | Cult of Mac
Do you a) like Eddy Cue, b) want a sneak peak of Apple’s spectacular new Apple Park campus, and c) have a truckload of money to spend? If the answer to this is “all of the above” then you might be interested to hear of a new Charitybuzz’s latest auction — offering a lunch date with Apple’s senior vice president of Internet Software and Services.
Apple takes another step toward killing iTunes brand | Cult of Mac
Apple takes another step toward killing iTunes brand iTunes is ready to die. Photo: Apple The iTunes brand is being slowly carted off to the Apple graveyard. On Thursday morning, Apple made a very subtle but profound change to the way it markets podcasts. From now on, they’re no longer called “iTunes Podcasts”, they’re called “Apple Podcasts.” The change was officially revealed today by Apple, moving the branding more inline with Apple Music.
Eddy Cue promises Apple will fight fake news
Eddy Cue has promised that Apple is working on a solution to keep fake news out of the Apple News app for iOS. During an interview on Monday night, Cue said companies in the technology industry are responsible for ensuring their services are free from hoax stories. Although fake news has been a problem for many years, it became a real concern during the recent presidential election when false stories on hot topics like crime and immigration went viral on Facebook and other social networks.
Apple execs pay dearly for 2016's failures | Cult of Mac
Apple CEO Tim Cook received less pay in 2016 as a result of the company missing revenue and profit goals. In a new filing with the SEC, Apple revealed that other top executives also got less compensation for 2016 as well. Cook only took home $8.7 million last year after being paid $10.2 million in in 2015. Don’t weep for Tim just yet though.
Today in Apple history: iCloud takes our files and photos to the sky
October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices. iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files. iCloud launch: The end of the digital hub Apple co-founder Steve Jobs, who presented iCloud during his final keynote at 2011’s Worldwide Developers Conference, died prior to the service’s launch.
Tim Cook: Apple will "in alle Lebensbereiche"
"Eine Sache, die man weiß, wenn man eine Weile im Technikbereich arbeitet, ist die Tatsache, dass man nur so gut ist wie das letzte Ding, das man gemacht hat", so Cue. "Niemand will mehr den Original-iPod. Niemand will ein iPhone 3GS." Cook sagte, Apple "versage manchmal", doch die berühmte "Apple is doomed"-Geschichte höre er schon seit 18 Jahren – so lange ist Cook mittlerweile in Cupertino. Er habe auch "keinen Tracker", ob das Unternehmen mehr Fehler mache als zuvor.
Eddy Cue on Apple’s ‘Planet of the Apps’ TV show: We’re not in the business of trying to create TV shows
In a new interview with The Hollywood Reporter, Apple’s Eddy Cue goes on the record to discuss the new Apple TV’s future, the company’s entertainment ambitions with Apple Music and TV shows, as well as its competitors and partners.
Apple’s Tim Cook & Eddy Cue attend Sun Valley media conference, mingle w/ Bob Iger & other tech execs
Yet again, Apple CEO Tim Cook is in attendance at the Sun Valley media conference in Idaho this year. Cook has attended the event over the past few years, last year keeping close with fellow tech executives including Bill Gates, IBM CEO Ginni Rometty, and Pinterest CEO Ben Silbermann. This year, images from Getty photographer Drew Angerer shared by Recode show Cook mingling with Bob Iger, CEO of The Walt Disney Company.
How LeBron and Cavs channeled Steve Jobs to beat Warriors | Cult of Mac
The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why. James focused in on part of the late Apple cofounder’s speech where Jobs talks about taking a calligraphy class, according to an ESPN report.
The Fantastic Apple Car
by Jean-Louis Gassée Forget the iWatch, Apple Pay, and the iPhone 7…the next big thing from Cupertino will be the Apple Car. At first, I didn’t pay much attention to the Apple Car rumors. I saw them as the another wave of clickbait along the lines of the wiped-out Apple Television Set canards. I even thought of writing a little parody piece: WinCar, Microsoft Disrupts The Auto Industry.
Report: Apple targets Tesla with new, super-secret project
Beware Tesla: Apple apparently has you in its sights. Not only is Apple poaching engineers from Tesla — reversing some of its own losses to the electric car maker — but it’s got a new project in the works that directly threatens Elon Musk’s company, reports Business Insider. The project “will change the landscape and give Tesla a run for its money,” an anonymous Apple employee told the online news site. The employee didn’t give any more hints about the project.
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