With more than 450,000 attendees, the Essence Festival is a sight to behold. The annual bash, put on by our colleagues at Essence magazine in New Orleans, always features an incredible collection of performances by luminaries from the music and entertainment business. (Headliners this year: Diana Ross, Mary J. Blige, Chance the Rapper. Not too shabby.) But the festival, scheduled this year for June 29 to July 2, is more than evening spectacle.
Thereâ€™s an awfully good reason that the worldâ€™s top executives, entrepreneurs, and financiers gather in Aspen in July â€”and itâ€™s not just the gorgeous weather. At our annual Fortune Brainstorm Tech , ideas sprout like wildflowers in a meadow. Ahead of this yearâ€™s summitâ€”which is July 17 to 19 and by invitation only, though you can watch most sessions at Fortune.com â€”hereâ€™s a look at some of the luminaries who have graced the Brainstorm stage over the years.
Do you want to be the kind of leader that gets solid results from your team? Or do you prefer being the kind of leader that fosters high engagement? These things aren't zero sum, of courseâ€”and we can all agree that the best leaders do both. According to new research from Zenger/Folkman, a leadership development consultancy in Orem, Utah, the demographic best at balancing these two ideals tends to be younger.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".