As more and more nonprofits harness the power of content marketing, itâ€™s exciting to see that many are beginning to understand and utilize the power of storytelling. After all, a story that resonates with your audience inspires and sticks in a way that other forms of marketing cannot. So how can you weave stories into your communications? There are lots of ways you can implement storytelling in your nonprofitâ€™s communication efforts.
For nonprofits, understanding donor behavior is a well-sought secret to creating an effective fundraising campaign. And although there may not be a formula for instant fundraising success, the psychology of giving reveals there are certain words and best practices that can induce a higher rate of giving. Jen Shang is one of the world’s first philanthropic psychologists, and she’s made it her mission to study what motivates donors and what it says about their lives and our society.
21 GIFs Every Fundraising Professional Understands Nonprofit fundraising can be a rollercoaster of emotions, to say the least. Here are 21 moments that capture your fundraising experience. Get ready for all the feels. 1. When a recurring donorâ€™s credit card expires and never gets updated. 2. When youâ€™re in the middle of crafting an appeal and hit send too early. 3. When an anonymous donor makes a $1,000 gift. 4.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".