Thank you, Springfield Business Journal, for holding your breakfast meetings with live interviews of entrepreneurial celebrities in our market and beyond. It’s called 12 People You Need to Know, if you haven’t heard. Recently, Jack Stack, president of SRC Holdings Corp., took the hot seat. I became a fan in the 1990s, when I devoured a copy of Jack’s groundbreaking book, “The Great Game of Business.” I had been practicing open-book management.
My husband, Hotrod, was heading to Kansas City for a solar training event. I tagged along because the students in this program were kids. How fun! At engineering firm FSC Inc., CEO Sonia Garapaty hosted a Bring Your Kids to Work Day for her team members. David Kaibel, a manufacturers’ representative at Comfort Sales Agency Inc., had asked Hotrod, whom he knows through their Caleffi/HVAC connection, to participate. Isn’t it nice when industry partners collaborate?
“When you come to a fork in the road – take it.” ~ Yogi BerraDo you ever feel like you hate absolutely everything and everyone involved with your business? Do you wonder why you even show up in the morning? Do you fantasize about pitching it all and running away to Costa Rica? Do you doubt your ability to make the business a success, to make it work? On a Day of Doubt, give it one more day. It’s OK to give up on your business. If you are not succeeding, you may not have yet found your true calling.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".