Élyse Betters Picaro on Muck Rack

Élyse Betters Picaro

New York
As seen in: ZDNet, BBC, CNET, 9to5Mac, 9to5Google, TechRepublic, Stuff (UK), Pocket Lint, What Hi-Fi?, Valnet Inc.
Journalist and editor. Previously: Operations manager at @ValnetInc, editor-in-chief at @Pocketlint, managing editor at @ZDNET, and editor at @9to5Mac.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Élyse

Contact Élyse, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Amazon Prime Day 2018: How and when to find the best deals

|
By Élyse Betters Picaro
| TechRepublic Verified
Name one person who doesn't shop on Amazon. You can't do it, right? ZDNet has detailed Amazon's every move for years now, including its insane growth and the dreaded Amazon e-commerce effect on retail as whole. But, doom and gloom aside, one of the more fun aspects of this company is its Amazon Prime Day fire-sale event. Pitched as Amazon's "holiday of savings," it's been giving Black Friday a run for its money — while also likely making Walmart and other rival stores wince with jealousy.
Open in Who Shared Issue with article?

Virtual reality: Lessons from the past for Oculus Rift - BBC News

|
By Élyse Betters Picaro
| BBC Verified
Virtual reality was all the rage a couple of decades ago and looked as if it could become the video games industry's next big thing. But despite public interest and millions of dollars of research, the concept flopped. Now, with excitement building for the release of a new VR helmet - the Oculus Rift - it is worth asking what went wrong the first time round, and can any lessons be learned?
Open in Who Shared Issue with article?

Google X's Tom Chi says rapid prototyping Google Glass took only one day (Video)

|
By Élyse Betters Picaro, Elyse Betters
| 9to5Google Verified
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=d5_h1VuwD6g] Google’s Tom Chi, who spent a couple of years building the user-experience team for the Google X division, gave a TED Talk recently, where he notably discussed rapid prototyping Google Glass. Chi revealed how Google X developed a prototype for Google Glass in just one day and then prototyped projections for it in roughly 45 minutes.
Open in Who Shared Issue with article?
See all 4 licensed articles (5,429 Total)
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified