The European parliament recently backed changes to the rules around the labelling and marketing of plant-based meat alternatives. New definitions specify that words like “burger”, “sausage” or “steak”, refer exclusively to animal protein. To get to the meat of the matter, this may mean that Europeans’ favourite soy-based patty can no longer be called a burger. A recent report by the Guardian suggests the UK may also adopt the measure as part of its new trade agreement with the EU.
