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Emily Jensen on Muck Rack

Emily Jensen

Verified
(She/Her)
  • Senior Beauty Reporter, Glossy
New York
As seen in: Glossy, The Guardian, The Wall Street Journal, Substack, Allure, GQ, Miami Herald, HYPEBEAST, Highsnobiety, Paste, Dazed Magazine and
Covers:  Beauty, fashion, perfume, plastic surgery, internet culture
Doesn't Cover: Christianity, motherhood
freelance writer/editor. email: emilybjensen@gmail.com

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Emily Jensen’s Journalist Portfolio

Emily Jensen

Emily Jensen

Emily Jensen is a freelance writer and editor living in New York City. Her writing on beauty, fashion, and cu…

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Articles

Beauty Briefing: Byredo’s growth ambitions are taking it to Sephora

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By Emily Jensen Verified
| Glossy Verified
At Byredo’s Wooster Street boutique in the heart of Soho, shoppers can get the sort of hands-on customer experience befitting its triple-digit fragrance and quadruple-figure leather bags. But come September, shoppers will be able to find Byredo’s famed black-and-white perfume bottles at another, more accessible but perhaps more chaotic retail environment: Sephora. On September 3, Byredo will launch at 24 U.S. Sephora stores and online.
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Glossy Pop Newsletter: Why controversies still haven’t killed the brand trip

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By Emily Jensen Verified
| Glossy Verified
And yet none of those controversies have killed off the brand trip as a marketing ploy entirely. But while some brands, like Alo Yoga’s June yacht voyage to the French Riviera with the likes of Alix Earle and Jake Shane, are sticking to a traditionally extravagant model, others are attempting to evolve the brand trip with the times. “It takes a while for brands and marketers to break out of something that has worked.
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Jo Malone and Tom Ford are now ‘billion-dollar brands’ as the Estée Lauder Companies reports return to sales growth

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By Emily Jensen Verified
| Glossy Verified
Fragrance as a whole was once again the conglomerate’s fastest-growing category, delivering 10% net sales growth for the fiscal year 2026 thanks to brands like Tom Ford, Le Labo and Kilian Paris. According to de La Faverie, Kilian, Le Labo and The Ordinary were the three fastest-growing brands in fiscal year 2026, with affordable skin-care line The Ordinary allegedly close to passing the billion-dollar mark.
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