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Emtinan Almiqbel on Muck Rack

Emtinan Almiqbel

As seen in: Scientific Research Publishing (SCIRP)
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Articles

Implementing Quality Management Tools to Improve Customer’s Journey at Café

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By Noha Abdullah Alajhar, Emtinan Almiqbel, Lujain Alamoudi, Reem Mashat
| Scientific Research Publishing (SCIRP)
1. Introduction With the vast growth in the services industry sector in the last few years, consumers have become more sophisticated and now integrate their decision-making toward a quality-focused society. Therefore, the competition among SMEs is stimulating and intense. Such changes in social factors and an increase in the GDP enhance the food services and hospitality industry’s attractiveness to several different companies to become potential competitors (Gunden et al., 2020).
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