Today's post is a from a blog written by one of the smartest and most accomplished content marketers I know, Cassandra Johnson . Cassandra is a wonderful writer and brilliant marketing strategist, and I am fortunate to be married to her. Move over Greg Brady...the YouTube generation is here. For those of us who grew up watching Leave It to Beaver, The Brady Bunch and even Saved By the Bell, it's hard to believe that YouTube is replacing today's mainstream television and movie icons.
Audi used this year’s New York auto show to show off the wares of its Audi Sport division—formerly known as Quattro GmbH—including a special-edition R8 plus the TT RS, the RS3 sedan, and the RS5 coupe as well as this new race car. Dubbed the R8 LMS GT4, it will compete in, you guessed it, the GT4 class coming stateside in racing series such as the Pirelli World Challenge and the Continental Tire SportsCar Challenge.
From the noteworthy and made-of-rubber file comes the news that Continental has released its new ExtremeContact Sport summer performance tire. The successor to the ExtremeContact DW, the new tire is intended to be durable, daily drivable, high performing in dry conditions, and capable of delivering high levels of wet-weather grip and braking.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".