Ernie Smith on Muck Rack

Ernie Smith

Covers:  pop culture, history, sociology, obscurity, nonprofits, associations, offbeat, industry news, B2B
Doesn't Cover: News without a relevant hook to my content focuses, PR emails sent to the wrong email address.

Hunting for the end of the long tail @readtedium. (Seen on @motherboard, @atlasobscura, and @neatorama) Formerly @ShortFormBlog. (A @manifest_agency guy, too!)

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Weird Stuff? I'm Your Guy

Hey, I'm Ernie. I've lived a lot of internet lives over the years, including as editor of a cool news-focused Tumblr called ShortFormBlog. These days, however, I'm known for a twice-weekly newsletter I write called Tedium: The Dull Side of the Internet, where I do a deep...

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@ShortFormErnie — 2,682 followers, 44,822 tweets

Nov 18, 2017

To be fair, Sara Lee is more of a cheesecake factory than The Cheesecake factory ever was. 

Nov 18, 2017

@BoingBoing It's not The Washington Post's fault that Bob doesn't understand how style guides work

Nov 18, 2017

The BBC website has gone through a lot of changes over 20 years, but its design language is rock solid. That's hard to do.

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What was your first job as a journalist?

Temporary news designer at the Milwaukee Journal Sentinel. Not a bad first gig, right?

Have you ever used a typewriter?

In the 7th grade. We didn't get to use the Apple ][ until Grade 8.

How is social media changing news?

It's making us grumpier, while we look at things less critically. But it's also surfacing things that need to come to light.

2016: The Year in Digg

2016 - Top Author
For my work with Tedium, Atlas Obscura, and Motherboard in 2016, my articles frequently appeared on Digg—nearly two dozen times, in fact. For this, I was among the authors highlighted in the site's year-end coverage.

Shorty Award

2012 - Microblog of the Year on Tumblr — Nominee
As described by the Shorty Awards staff: "Perfect for news collection or just a laugh, Short Form Blog is expanding the definitions of what it means to be a microblog." We didn't win, but we were up against a worthy victor, "We Are the 99 Percent."