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Fab Giovanetti on Muck Rack

Fab Giovanetti

As seen in: Authority Magazine, Medium, The Startup, Thrive Global, Enterprise Nation, BALANCE, StartUs Magazine, welldoing.org
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Articles

Value-based marketing: How to create your value proposition

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By Fab Giovanetti
| Enterprise Nation Verified
As someone who runs a marketing school, I hear it all: "Marketing is sleazy", "Marketing gives me ick", "Isn't marketing just about selling?” Great marketing is not about who shouts the loudest but who stands for something real. That's where value-based marketing steps into the spotlight. It’s like giving your brand a soul. This approach isn’t about hammering folks with endless offers. It’s smarter than that.
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How to successfully start a business with a friend

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By Fab Giovanetti
| altmarketingschool.com
Should you bring your friend into your grand business vision? It’s hard to start a business with a friend. From studying thousands of founders for his book, “The Founder’s Dilemma“, Noam Wasserman of Harvard Business School found that well over 50% of startups fail due to co-founder conflict. Should this entirely dissuade you from starting a company with a friend, partner or even husband or wife? Not necessarily. It’s undoubtedly a complicated thing to navigate.
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How creators can secure more brand collaborations

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By Fab Giovanetti
| altmarketingschool.com
Sponsorships are a huge source of growth for creators. Yet, most of them are never shown how to secure brand collaborations. Brands can be creators’ best friends: they want to get their company’s products and message out to an audience, and creators have content-led platforms to provide that service.
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