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Tigh Loughhead

New York
As seen in: Forbes, eWEEK, Inman News, MarketingSherpa, MarTech
Covers:  CRM, Demand Generation, PPC, Marketing Automation, Salesforce, Pardot, Analytics, Artificial Intelligence, Sales Enablement
Doesn't Cover: Fashion, ecommerce, pop culture, television,
nyc, technology, marketing, Italian motorcycles ...and a Salesforce MVP
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Articles by Tigh Loughhead

How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

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By Tigh Loughhead
| pardot.com
May 11, 2021 | 5 minute read It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient and effective.
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