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Tigh Loughhead on Muck Rack

Tigh Loughhead

New York
As seen in: Forbes, eWEEK, Inman News, MarketingSherpa, MarTech
Covers:  CRM, Demand Generation, PPC, Marketing Automation, Salesforce, Pardot, Analytics, Artificial Intelligence, Sales Enablement
Doesn't Cover: Fashion, ecommerce, pop culture, television,
nyc, technology, marketing, Italian motorcycles ...and a Salesforce MVP

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Tigh Loughhead’s Biography

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Forcery was founded by 4X Salesforce MVP and Trailhead Academy Instructor Tigh Loughhead, who leads a team of 25+ Salesforce Certifications. From running executive teams at a top New York City advertising agency, to building marketing teams in-house for technology companies, Tigh is uniquely positioned as one of the few solution implementation partners with over a decade of executive-level digital transformation and marketing executive experience.

Forcery is a top Salesforce and Pardot Consulta…

Tigh Loughhead’s Journalist Portfolio

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Predict Buying Intent with Pardot Einstein Behavior Score | Salesforce Pardot

Predict Buying Intent with Pardot Einstein Behavior Score | Salesforce Pardot

Imagine if you could tell not only how a lead engaged with your digital marketing in real-time, but if their …

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Lightning Strikes Salesforce Pardot | Salesforce Pardot

Lightning Strikes Salesforce Pardot | Salesforce Pardot

If you didn't get a chance to see the Pardot Product Keynote at Dreamforce '18, there were some pretty huge a…

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How We Tackled Scalability in the Real Estate Industry with Marketing Automation | Salesforce Par...

How We Tackled Scalability in the Real Estate Industry with Marketing Automation | Salesforce Par...

Marketing automation is everywhere. As more and more businesses move towards digital transformation, there's …

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Statsbot: Elegran

Statsbot: Elegran

Once upon a time, Elegran Real Estate painstakingly exported numerous data sets, compiled statistics in Excel…

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The 10 Best Slack Chatbots for Marketing in 2017

The 10 Best Slack Chatbots for Marketing in 2017

I've been ruminating a lot about bots recently, and whether all of these new machine learning products are ac…

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Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Technology executives face a particularly challenging issue: the ever-changing face of the industry. Tools an…

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Articles

How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

|
By Tigh Loughhead
| pardot.com
May 11, 2021 | 5 minute read It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient and effective.
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What was your first job as a journalist?

I started my own tech blog right out of college. No one read it- but I wanted a place to remember my ideas and findings.

Have you ever used a typewriter?

Never for work

How is social media changing news?

Actual insight bounces around in an echo chamber; giving more reach, but often changing the context of truth.

Awards

Salesforce MVP

2017 - 4X Salesforce MVP