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Tigh Loughhead on Muck Rack

Tigh Loughhead

New York
As seen in: Forbes, eWEEK, Inman News, MarketingSherpa, MarTech
Covers:  CRM, Demand Generation, PPC, Marketing Automation, Salesforce, Pardot, Analytics, Artificial Intelligence, Sales Enablement
Doesn't Cover: Fashion, ecommerce, pop culture, television,
nyc, technology, marketing, Italian motorcycles ...and a Salesforce MVP
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Predict Buying Intent with Pardot Einstein Behavior Score | Salesforce Pardot

Predict Buying Intent with Pardot Einstein Behavior Score | Salesforce Pardot

pardot.com — Imagine if you could tell not only how a lead engaged with your digital marketing in real-time, but if their pattern of behavior indicated their likeliness to buy. Next, imagine if you could segment and distribute qualified business based on this intelligence so that your sales team spent their time working leads that were statistically...
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Lightning Strikes Salesforce Pardot | Salesforce Pardot

Lightning Strikes Salesforce Pardot | Salesforce Pardot

pardot.com — If you didn't get a chance to see the Pardot Product Keynote at Dreamforce '18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales.
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How We Tackled Scalability in the Real Estate Industry with Marketing Automation | Salesforce Par...

How We Tackled Scalability in the Real Estate Industry with Marketing Automation | Salesforce Par...

pardot.com — Marketing automation is everywhere. As more and more businesses move towards digital transformation, there's an inevitable push toward automating time consuming processes, and scaling the tactics that generate revenue. In the past, marketing has been seen as totally separate from sales, but today, digital media has brought the two teams together, aligning the sales and...
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Statsbot: Elegran

Statsbot: Elegran

statsbot.co — Once upon a time, Elegran Real Estate painstakingly exported numerous data sets, compiled statistics in Excel, then built graphs and charts to demonstrate anything from website performance to marketing ROI to sales performance. As a data-driven firm, using a variety of analytical tools and platforms brought the team to a stage where creating reports started taking a significant amount of time.
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The 10 Best Slack Chatbots for Marketing in 2017

The 10 Best Slack Chatbots for Marketing in 2017

tigho.com — I've been ruminating a lot about bots recently, and whether all of these new machine learning products are actually artificial intelligence, or if AI is little more than pattern recognition, as complex as it can be.
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Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Forbes — Technology executives face a particularly challenging issue: the ever-changing face of the industry. Tools and techniques are constantly evolving, offering up new solutions to older problems. Unfortunately, like evolution, not every answer to a challenge ends up working. This can not only cost funds invested into infrastructure but also in time spent training staff.
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Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Forbes — Technology executives face a particularly challenging issue: the ever-changing face of the industry. Tools and techniques are constantly evolving, offering up new solutions to older problems. Unfortunately, like evolution, not every answer to a challenge ends up working. This can not only cost funds invested into infrastructure but also in time spent training staff.
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Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Council Post: 10 Ways For Tech Executives To Find Long-Term Success

Forbes — Technology executives face a particularly challenging issue: the ever-changing face of the industry. Tools and techniques are constantly evolving, offering up new solutions to older problems. Unfortunately, like evolution, not every answer to a challenge ends up working. This can not only cost funds invested into infrastructure but also in time spent training staff.
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Direct Marketing Chart: How much different age groups trust direct mail

Direct Marketing Chart: How much different age groups trust direct mail

MarketingSherpa — In our research about consumer trust in different advertising channels, we discovered that the most trusted channels were all traditional. Or, as the digital marketer might say - offline. But take heart, online marketers. With a better understanding of how different generations perceive these offline channels, you can integrate the most trusted channels for your audience into your marketing mix.
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What the rise of machine learning means for sales

What the rise of machine learning means for sales

Inman News — Key Takeaways Tech and software companies are battling to create AI that will begin to automate parts of sales. A recommendation engine will implicitly know the best time to contact a consumer, the buyer's criteria, their preferred outreach medium and the best strategy and messaging to supply that customer with information.
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MarTech Today —
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Salesforce Pardot opens up Engagement Studio for general release

Salesforce Pardot opens up Engagement Studio for general release

MarTech Today — Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.
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Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

eWEEK — Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing.
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Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

eWEEK — Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing.
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