Frédéric Brulhatour

Media One Group is one of the largest private media companies in French-speaking Switzerland. The company operates four commercial radio stations — One FM, Radio Lac, LFM and Rouge — alongside five advertising-supported private television channels and a growing portfolio of digital media businesses. As audience habits continue to evolve, the broadcaster has invested heavily in strengthening its radio brands while expanding across digital audio, video and multiplatform content.

Alliance de la Radio, which represents France’s national and local private radio stations, has expressed its support for radio teams covering the wildfires affecting Gironde. This southwestern French department includes Bordeaux. It pointed to the work of local, national and community broadcasters keeping residents informed as the emergency unfolded. Their response highlights radio’s ability to deliver immediate, verified information and safety instructions during a crisis.

Latvian technology company Spotwise.ai has launched a free public platform that monitors political radio advertising activity in the country in real time, as campaigning intensifies ahead of upcoming elections. The platform provides data on political radio advertising, including the number of ads, estimated advertising spend, total airtime, audience reach, language breakdown and campaign activity over time.