Of all the things a young person can learn in an advanced life-saving class, there is one part of the process they can never truly comprehend: just how scary it is if you have to do any of it for real. At a recent class in San Ramon, however, there was at least one person in attendance who knows exactly how scary it can be. "Very," said 12-year-old Rylie Palfalvi. "Scariest thing I have witnessed in my life."
Erin Buchla is one of those people who's beeing doing the same commute for so long, her daily routine is one she measures not in miles, but years. That's 18 years commuting from Santa Cruz to the South Bay and back again. Each trip, braving the twists and turns of perhaps the Bay Area's most notorious highway: 17. It's a route up and over the Santa Cruz Mountains that, this past winter, managed to exceed even its outsized reputaion. "This year has been the worst, by far," Buchla said. Mudslides.
These are busy times at the Center for Social Dynamics. Trainings for new staff, held in new offices, are signs of an ever-growing demand for the 5-year-old company's therapy and support services for children with autism and their families. For CEO Pete Pallares, it means a lot of time talking about and planning for his company's future. Not all that long ago, however, Pallares was reminded of his past. "I recently moved and an old box came out of the basement," Pallares said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".