I am on the phone with Tom Herbort of Franklin, North Carolina. Me: When my 10-pound cat somehow managed to knock the 10-pound porcelain lid off the toilet tank in my bathroom, and it shattered, I figured this sort of thing would be something that happened so infrequently I’d have to replace the whole tank, or, as my landlady dryly suggested, the whole toilet. So imagine my surprise when I went online and found your company, which is Cheaptoilettanklids.com. You make a living out of this?
Imagine a footprint in the snow left by a mosquito. That’s roughly the size of the carbon footprint left on Earth by my friend Bruce Friedrich. Because he hates to burn hydrocarbons, Bruce bikes nearly everywhere — 10 miles is a short hop for him. His shoes, his wallet, and everything else of his that could be leather, aren’t. He is, of course, a vegan. I always enjoy it when Bruce and I get together, but my experience tends to be tinged with guilt bordering on shame.
Nothing can kill it. It has outlasted maniacs with machine guns. It has withstood the fury of hurricanes and earthquakes. It has even endured withering satire — public ridicule of the sort that costs government officials their jobs — and each time it has come back in full force, unbowed and unashamed. I am talking about “thoughts and prayers,” the three-word hiccup of a phrase uttered after tragedies by politicians, celebrities and ordinary folk.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".