The sweetest moment of my day is often the first moment of my day, when I open my front door and say hello to Philip and Buster, the stray cats who patrol my block. They are always right there. I suspect their cue is the sound of the plop of newspapers on my lawn. That’s when they arrive, and they stay until their bellies are filled, which is where I come in. Buster is what is commonly called a “tiger cat,” meaning only that he has stripes.
Today, we are going to discuss a word that rose to inane ubiquity in Washington in the past few weeks, as defenders of President Trump scrambled to find the right expression to trivialize charges that his family colluded with Russia to help defeat Hillary Clinton. Almost unanimously, virtually simultaneously, they settled on “nothingburger.” For 10 straight days it was all over the airwaves.
Did you see the recent “Modern Love” column in the New York Times by a woman who sits down with her boyfriend once a year to update their four-page, single-spaced “relationship contract”? The story made for fairly painful reading, particularly for the romantically inclined, insofar as it contained negotiated details such as who cleans the kitchen counters and who cleans the bathtub, as well as rules for the proper disposal of sweaty socks. But it was so much more than boring.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".