(WHTM) – Are you “Camp Toasty” or “Camp Gooey”? A new survey conducted by The Hershey Company, independent research firm Reputation Leaders, and MSL found that a majority of Americans prefer toasty s’mores compared to gooey. Close Thanks for signing up! Watch for us in your inbox. The poll found 69% prefer their marshmallows toasty, while 29% prefer gooey, and 2% said it either did not matter to them or they do not want marshmallows.