Geri Hirsch, founder of Because I'm Addicted, is as proud California girl, born and raised in LA. After finishing business school and feeling unfulfilled at my her very serious first job, she started blogging in 2005 as a creative outlet, and have been doing it ever since. Nowadays, she loves sharing inspiration for fashion, recipes, and a lifestyle that feels good and is full of balance (think: red wine with a side of dry brushing).
Geri Hirsch is a girl on the go. Her blog, Because I'm Addicted, has become a one-stop style source on the web, and she's constantly tapping into new fashion ventures. Geri never misses a beat. We hit the ground running with the Los Angeles blogger and style maven to capture a day in her life during New York Fashion Week.
Speaking of which: Lately, we've seen quite the crop of wellness-geared optionsWhen all that stands between you, dinner, and a much-deserved glass of wine is an inevitably stressful (and delay-filled) commute home from the office, sometimes even your very best Spotify playlist just won't cut it. That's why we love podcasts: The best ones absorb us so much, that any less-than-desirable circumstances—even road rage-filled traffic jams—seem to melt away. It's like a form of meditation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".