Gerry Murray on Muck Rack

Gerry Murray

As seen in: International Data Corporation (IDC), LinkedIn, The Irish Times, WARC, IDG (International Data Group), Connaught Telegraph
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Articles

Salesforce Connections 2026: Short-Term ROI on Marketing AI to Drive Long-Term Transformation

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By Gerry Murray, Heather Hershey, Douglas Hayward, Roger Beharry Lall, Tapan A. Patel
| IDG (International Data Group)
Content Table of Contents (7 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Perspective summarizes Salesforce Connections 2026 and its implications for CMOs and marketing technology buyers.
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OpenAI's Plug-Ins for Marketing

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By Gerry Murray
| IDG (International Data Group)
Content Table of Contents (4 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions? Thank you for submitting the form. We will be in touch. Continue browsing Contact Us Please fill out this form and we will get in touch.
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CMO's Guide to Know Your Agent

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By Gerry Murray
| IDG (International Data Group)
Content Table of Contents (11 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Perspective provides guidance on applying and complying with know your agent (KYA), a governance and verification framework for managing interactions with agentic buyers.
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