Gideon Fidelzeid

For the eighth year in a row, Cision and PRWeek have teamed up to bring you the ultimate guide for PR and comms pros: the 2025 Comms Report. We surveyed 300+ senior PR leaders across North America to uncover the trends, challenges, and the biggest opportunities that will shape the industry in 2025.

Execute a truly integrated brand strategy Organizations that are ahead of the curve epitomize the benefits of integration on multiple levels. During this in-depth discussion presented by Cision and PRWeek, our trio of industry leaders will show you why you need integration to maximize the impact of all departments. More importantly, they will show you how it’s used to better understand your stakeholders and deliver messages and content that will resonate.

Gideon Fidelzeid Gideon Fidelzeid is managing editor of PRWeek and senior producer at Haymarket Studio. In his nearly two decades at the brand, he has played an integral on some of its most well-known properties, including the PRWeek Awards, PRDecoded, the annual Salary Survey, the annual Best Places To Work program, the Diversity Distinction in PR Awards, presented in partnership with the PR Council, and the Global Comms Report, produced in partnership with Cision.