Blurring lines between industries, the realities of privacy, and Facebook's continuing impact were among talking points as PRWeek managing editor Gideon Fidelzeid spoke with David Kirkpatrick, founder and CEO of Techonomy, prior to the Airfoil-hosted Technology Roundtable. David Kirkpatrick: Technology is embedded in the essence of what it is to be a person. It is just the set of means by which human society evolves.
Fourteen organizations and individuals recognized in the annual awards program, presented by the PR Council in partnership with PRWeek. NEW YORK: For seven years, the Diversity Distinction in PR Awards, presented by the PR Council in partnership with PRWeek, have honored entities who have truly moved the needle in terms of facilitating the recruitment, retention, and promotion of diverse PR practitioners, while championing inclusion throughout the communications sector.
The battle to prove PR's value to the C-suite continues. Such efforts can be empowered by new ideas, such as those shared by the four industry leaders who presented at this recent BurrellesLuce-hosted event in New York City. Data will earn PR its rightful place as a key factor in all C-suite considerations, but only if you collect metrics that mean something to top executives – and show it to them in an indisputable manner.
60% of a company’s market value is attributed to reputation, according to @ZignalLabs. Think reputation is important to your brand? Hell yes. Hear insights like this by tuning into the @ZignalLabs-sponsored webcast going on now at https://t.co/z5e2mpwCTS.
A great way to capture just how fast the media cycle has become - “24-24-24,” says @randyman71 of @ZignalLabs on today’s webcast at https://t.co/z5e2mpwCTS. Before the ‘90s, you got your news every 24 hours. In the 00s, it was every 24 minutes. Today, it’s 24 seconds - if that.
What’s the top “digital transformation” challenge? 57.1% of attendees at the @ZignalLabs-sponsored webcast - going on now - say it’s proving ROI and business impact. Go to https://t.co/z5e2mpwCTS to tune into this free webcast and learn from experts on the topic.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".