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Sunita Menon

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Articles

The Refreshing 15-Minute Salad You'll Make All Season Long!

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By Suzy Karadsheh, Clarkson Potter, Sunita Menon
| The Mediterranean Dish
With fresh ingredients and a delicious Mediterranean twist, this Mango Salad recipe, mixed with veggies and herbs, then tossed in fresh lime juice and olive oil, is the perfect sunny side! Ready in just 15 minutes. Photo Credit: Suzy Karadsheh This savory mango salad with spinach, cucumber, red pepper, and fresh herbs is one of my summer favorites.
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Managing a Crisis BEFORE It Hits

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By Gideon Fidelzeid Verified, Sunita Menon
| cision.com
Execute a truly integrated brand strategy Organizations that are ahead of the curve epitomize the benefits of integration on multiple levels. During this in-depth discussion presented by Cision and PRWeek, our trio of industry leaders will show you why you need integration to maximize the impact of all departments. More importantly, they will show you how it’s used to better understand your stakeholders and deliver messages and content that will resonate.
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Why measurement is meaningless without a careful data strategy

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By Sunita Menon
| Ragan Verified
Here’s how to ensure the metrics you track tie to tangible business impact. “It is relatively easier to teach communications to a data person than teach data to a communications person,” quipped my communications colleague as we introduced each other my second day on the job a few years ago. I had just joined the Global Communications team in IBM after 20+ years of working on all things data for IBM’s sales, marketing, finance, and enterprise transformation.
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