The Olympics are over in Pyeongchang, South Korea, but it seems our winter is just ramping up. The skiing was epic at Northstar California this week after a 66-inch snow dump. And as I barreled down the back side of one of my favorite Sierra resorts, I channeled a fellow cold weather enthusiast who is still teaching skating, just weeks from his 88th birthday. Tony Howard is my daughter’s instructor at Oakland Ice Center.
Oakland is the new Brooklyn. I heard it again the other day from two people who live — of all places — in Brooklyn. The food scene, the attitude and Oakland art have created a buzz that’s undeniable. Over dinner at Piedmont Avenue’s popular restaurant Homestead, owner-chef Fred Sassen said Oakland’s food scene shows no signs of slowing down. In fact, it’s exploding. “The chefs were the first wave of people to move out here,” he says, adding the drawing card was the low rents.
I saw the world through the eyes of a child this week, and it was pure joy. Four little girls, all dressed in pink, were dancing to the music of a farmer’s market busker. The street performer, Chaz, was a master at karaoke, adding his own guitar, flute, sax and singing to favs like Santana’s “Oye Como Va.” When he busted out Pharrell William’s “Happy,” folks went into festival mode with the ballerinas bouncing in a circle.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".