With the sun about to kiss the horizon, Liz Thomas (trail name: Snorkel) needs the last rays to illuminate her path. She is ascending and descending steps during an urban thru-hike in Seattle, one of the hilliest and most public-staircased cities in the country. This is not a task to be executed in complete darkness, especially at her pace. Thomas sheds her jacket. She hands off her pack, a maneuver known as slackpacking.
Everyone is jammed into a yellow school bus, chattering with anticipation of a snowshoe outing at Snoqualmie Pass, some 40 minutes outside Seattle. Joe Camacho, an educator and one of the trip leaders, begins an orientation, holding up a pair of gaiters. The coverings are zipped together for storage in a way that, to beginning outdoor recreationists, looks like gear fitted for a giant. “These,” Camacho says, “are for keeping snow out of your pants.”Someone whispers in Camacho’s ear.
San Francisco National Cemetery in the Presidio (photo by Glenn Nelson). During a recent Q&A session with a distinguished black author and speaker, a woman from the South tripped so badly over race-based terms, she barely could spit out her danged question. “ … black … ah … African-American … ,” she sputtered – and not for the first or last time. “Which is correct?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".