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Gojko Adzic on Muck Rack

Gojko Adzic

Southern Region
As seen in: InfoQ, SYS-CON India, Compare the Cloud, Shepherd
Author of Lizard Optimization, Impact Mapping, Specification by Example and a few more books... Get my new book at www.lizardoptimization.org
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Articles

Mastering Observability: Unlocking Customer Insights with Gojko Adzic

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By Gojko Adzic, Shane Hastie Verified
| InfoQ Verified
In this podcast Shane Hastie, Lead Editor for Culture & Methods, spoke to Gojko Adzic about his work in software development, product management, and value creation. Gojko discusses his experiences in building and improving products, the importance of measuring user behavior changes, and the concept of "lizard optimization" - improving products by addressing unexpected user behaviors. Measuring behavior changes in users is crucial for understanding if a product is delivering value.
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Gojko Adzic

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By Gojko Adzic
| leanpub.com
Gojko Adzic is a partner at Neuri Consulting LLP. He is one of the 2019 AWS Serverless Heroes, the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Agile Testing Days Most Influential Professional award. Gojko's book Specification by Example won the Jolt Award for the best book of 2012, and his blog won the UK Agile Award for the best online publication in 2010.
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The best books for new software product managers

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By Gojko Adzic, Jeff Patton, Alistair Croll, Benjamin Yoskovitz
| Shepherd
Patton’s book is an amazing introduction to modern product management techniques, both from a practical and theoretical view. It introduces story mapping as a practical technique that you’ll be able to use immediately to start making sense of large plans and visualizing product ideas. More importantly, Patton uses this technique as an excuse to introduce readers to principles such as focusing on outcomes over outputs, working closely with users and iterative delivery, and experimentation.
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