Trash talking and bragging rights have been ingrained in the gaming community since the moment we first created interactive electronic visuals. Whether it's head-to-head competitions on the couch, high-score leaderboards, or online multiplayer, gamers (and the games themselves) promote this kind of competitive spirit and braggadocious nature. We want to win and - when we do - we want to feel good about it. Some want the pride of conquering a game on the hardest difficulty setting imaginable.