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Articles by Guy Bate
South Africans ready to let AI take on credit decisions, says Experian
2 days7 days30 daysBy Industry Show more Search jobs Advertise your job vacancies Subscribe to daily business and company news across 19 industries AI is rapidly moving into South Africa’s lending journey, with consumers increasingly ready to let agents compare, assess and apply for credit. New research from Experian, conducted by Forrester Consulting, reveals growing confidence in AI’s ability to move beyond financial research and take on practical tasks in the lending process.
Social marketing faces 3 limits, latest Warc research finds
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries Brands are investing more heavily than ever in social and creator marketing, but new Warc research warns that relying on these channels alone won't drive sustainable growth.
SA leading marketers say brand and performance marketing are no longer rivals
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries Brand and performance marketing aren't competing priorities but interdependent ones. Brand investment builds the trust and recognition that performance marketing later converts into sales. Neither works as well without the other.
Bukan cuma ‘chatbot’: kenapa para raksasa teknologi berlomba membuat agen AI untuk bisnis?
Seorang pelanggan mengirim pesan WhatsApp ke suatu toko lokal untuk bertanya tentang suatu produk. Dalam hitungan detik, ia langsung mendapat jawaban. Produk yang dicari tersedia. Atau, jika tidak tersedia, ia mendapatkan rekomendasi untuk produk alternatif. Selamat datang di era baru bot servis, medan pertempuran terbaru bagi perusahaan-perusahaan teknologi terbesar di dunia.
This is what big tech is targeting next in the battle for AI supremacy
A customer sends a WhatsApp message to a local store asking about a product. Within seconds, they receive an answer. The product they’re after is in stock. Or, if it isn’t, they’re recommended an alternative. Welcome to the next generation of customer service bots – and the latest battleground among the world’s largest technology companies. Big tech firms are now pouring billions of dollars into artificial intelligence (AI) agents: systems capable of autonomous decision-making and task execution.
Guy Bate, Author at Switzer
Tech Welcome to the next generation of customer service bots – and the latest battleground among the world’s largest technology companies.
Delivering AI systems at the speed and scale to meet consumer demand
More... 2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries WPP Enterprise Solutions, the global business transformation operating unit of WPP, has signed a strategic collaboration agreement with Amazon Web Services, Inc. (AWS) to operationalise agentic AI for brands.
WPP and Meta expand partnership with new creative AI pilot
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries WPP and Meta have broadened their long-standing partnership, building on years of collaboration. WPP will become the first advertising partner to pilot Meta's new creative solution. Source: Supplied.
More than chatbots: why business AI agents are Big Tech’s next product battleground
A customer sends a WhatsApp message to a local store asking about a product. Within seconds, they receive an answer. The product they’re after is in stock. Or, if it isn’t, they’re recommended an alternative. Welcome to the next generation of customer service bots – and the latest battleground among the world’s largest technology companies. Big tech firms are now pouring billions of dollars into artificial intelligence (AI) agents: systems capable of autonomous decision-making and task execution.
AI can slowly shift an organisation’s core principles. How to spot ‘value drift’ early
The steady embrace of artificial intelligence (AI) in the public and private sectors in Australia and New Zealand has come with broad guidance about using the new technology safely and transparently, with good governance and human oversight. So far, so sensible. Aligning AI use with existing organisational values makes perfect sense. But here’s the catch.
A website is not enough: Businesses that use digital tools without a strategic plan will struggle in a tough economy
Small businesses across Australia and New Zealand are facing one of their toughest periods in decades. A flat economy and shifting consumer behavior have put pressure on already thin operating margins. A 2024 survey by business finance company ScotPac found 29% of Australian small businesses say they could face insolvency if they lose a major client. Accounting organization CPA Australia's latest small business survey shows only 48% of New Zealand's small businesses grew in 2023.
A website is not enough: businesses that use digital tools without a strategic plan will struggle in a tough economy
Small businesses across Australia and New Zealand are facing one of their toughest periods in decades. A flat economy and shifting consumer behaviour have put pressure on already thin operating margins. A 2024 survey by business finance company ScotPac found 29% of Australian small businesses say they could face insolvency if they lose a major client. Accounting organisation CPA Australia’s latest small business survey shows only 48% of New Zealand’s small businesses grew in 2023.
AI isn’t a tool, it’s a competitive battlefield
11 hours ago How to Create Custom iPhone Emoji With Apple Intelligence If you have a compatible iPhone, you can make your own emoji. Apple released iOS 18.3 in January, which included several bug fixes for all iPhones.
AI can slowly shift an organisation’s core principles. How to spot ‘value drift’ early
The steady embrace of artificial intelligence (AI) in the public and private sectors in Australia[1] and New Zealand[2] has come with broad guidance about using the new technology safely and transparently, with good governance and human oversight. So far, so sensible. Aligning AI use with existing organisational values makes perfect sense. But here’s the catch.
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