Haley Crawford on Muck Rack

Haley Crawford

London
As seen in: Business of Fashion (BOF), Forbes, PNAS, Flipboard, The Business of Fashion Podcast, HospitalityNet, WGSN, Suitcase Magazine, A Hotel Life
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Articles

Can Fashion Move Beyond Vanity Metrics?

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By Haley Crawford
| Business of Fashion (BOF)
Loading recommended reads… Unrivalled, world class journalism across fashion, luxury and beauty industries. Visibility matters, but as metrics like ‘media impact value’ come under scrutiny, analytics providers including Launchmetrics and CreatorIQ are evolving their toolsets to measure brand moments beyond impressive-sounding numbers that don’t tie back to key business outcomes.
Open in Who Shared View Duplicates (2) Issue with article?

How Books Became Fashion’s Favourite Flex

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By Haley Crawford, Shayeza Walid
| Business of Fashion (BOF)
How new technologies and cultural shifts are rewiring fashion communications. Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the future.
Open in Who Shared View Duplicates (2) Issue with article?

Can Lab-Grown Diamonds Move Beyond the ‘Real or Fake’ Debate?

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By Haley Crawford
| Business of Fashion (BOF)
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond. The fashion house’s recent Times Square takeover thrust Gucci back under the microscope, but Kering’s annual shareholders’ meeting on Thursday gives investors a chance to press CEO Luca de Meo on his plans to reenergise the French group’s wider portfolio.
Open in Who Shared View Duplicates (11) Issue with article?
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