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Harsh Taneja on Muck Rack

Harsh Taneja

United States
As seen in: Memory Studies, PLOS ONE, Nikkei Asia, Taylor & Francis Online, The Conversation, Science Magazine, Scroll.in, The Wire (India), Columbia Journalism Review
Assoc. Prof of New and Emerging Media @uofillinois Alum @NorthwesternU @BBCWorld Also on bsky.app/profile/harsht.bsky.social Jam: Media audiences
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Articles

Who is reading Indian newspapers? Here’s why it’s important to know

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By Harsh Taneja
| Scroll.in Verified
Newspaper readership in India has not been measured since 2019. The 2020 edition of the Indian Readership Survey, an annual nationwide survey to estimate the number of newspaper readers, was abruptly suspended due to the Covid-19 pandemic. Now that door-to-door surveys are feasible once again, the IRS which provided readership data four times a year, is yet to resume. For the print media industry in India and their advertisers, this survey provides crucial insights into readership patterns.
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Who's Watching What on Indian TV? It's Complicated

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By Harsh Taneja
| The Wire (India) Verified
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When news is entertainment: explaining the persistence of misinformation through the information environment

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By Sakshi Bhalla, Rik Ray, Harsh Taneja
| Taylor & Francis Online
ABSTRACT Why does misinformation persist despite its corrections? To address this issue, we propose the ‘news as entertainment’ framework, explaining how commercial considerations of the media industry shape news consumption. Using a strategic case study, we examine India's information environment through this paradigm. Guided by industry metrics, we reveal the interplay of competing social and economic interests in a context marked by high choice and political polarization.
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