Heather Haddon on Muck Rack

Heather Haddon

Verified
Chicago
As seen in: Techfluential by Deloitte, The Wall Street Journal, MSN, Fox News, MSN Money Canada, Yahoo News New Zealand, New York Post, The Wall Street Journal (China), The Wall Street Journal (Japan), Yahoo Finance, MarketWatch, POLITICO and
Restaurants reporter for The Wall Street Journal. Chicago via NYC. Soup-maker, bike-rider, piano-player. heather.haddon@wsj.com

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Articles

Krispy Kreme Needs an Artisanal Touch to Make ‘He-Man’ Doughnuts

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By Heather Haddon Verified
| The Wall Street Journal Verified
ELK GROVE VILLAGE, Ill.—Baking more than a billion doughnuts a year is no sweat for Krispy Kreme DNUT -0.85%decrease; down pointing triangle . The company manufactures its own equipment to shape, bake and glaze the shiny pastries it sells across more than 40 countries, and relies on relatively few workers. Cake crumbles, graham-cracker crust toppings and star-spangled sprinkles are a whole other challenge. Krispy Kreme has tried doughnut-decorating robots, and found they can’t beat the human touch.
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McDonald’s McFlurry Machine Is Broken (Again). Now the FTC Is On It.

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By Heather Haddon Verified
| The Wall Street Journal Verified
Can the FTC help get you your McFlurry? As many customers of McDonald’s know all too well, the fast-food chain has struggled for years to keep its ice cream machines working. Without them, people can’t get a milkshake, soft cone or above all a McFlurry, a cup of soft ice cream with candy and cookies that is whipped about in a blender with a specially designed hollow spoon. Late-night TV comics joke about the problem. Rivals Jack in the Box Inc.
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BMW’s new X5 arrives with five powertrains and cutting-edge Neue Klasse innovation

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By Angela Palumbo Verified, Jackie Snow Verified, Heather Haddon Verified
| Kanebridge News Middle East
For its 30th anniversary, Parmigiani Fleurier unveils a creation that does more than mark a milestone. It reveals an essential part of its history, its culture, and its singular way of conceiving haute horlogerie. With the Carillon Tourbillon, the Maison opens one of its most intimate realms: that of sounding time. A place where restoration, mechanical memory, and attentive dialogue with materials and contemporary invention converge.
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