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Heather Fletcher on Muck Rack

Heather Fletcher

Verified
(She/Her)
Philadelphia
As seen in: The New York Times, LinkedIn News, New York Daily News, Quora, Adweek, JD Supra, NewsBreak, The News-Herald (Willoughby, OH), MarketingSherpa, NY Sports Day, Total Retail and
Professional Content Creator. Cover image: Image by LUM3N from Pixabay

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Heather Fletcher’s Biography

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I worked for Catena Media until Nov. 1, 2024. I wrote about the strategic aspect of the online gambling and online sports betting industry on Bonus.com. I also worked on several regional sites and the now-defunct onlinepokerreport.com.
Previously, I wrote for major publications, such as The New York Times, The New York Daily News, New York Newsday and The New York Post. I covered performance marketing for Adweek and overall marketing, with an emphasis on direct, for Target Marketing magazine. T…

Heather Fletcher’s Journalist Portfolio

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The Blizzard Has Snarled Transit in the Northeast

The Blizzard Has Snarled Transit in the Northeast

I covered Philly.

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'Brian Christopher Show' Coming in 2025 to SportsGrid's CGN

'Brian Christopher Show' Coming in 2025 to SportsGrid's CGN

In 2025, the "Brian Christopher Show" will debut on SportsGrid's upcoming Casino & Gambling Network (CGN).

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Media Promotion of Offshore Gambling Skews Google Results

Media Promotion of Offshore Gambling Skews Google Results

Sponsored content pages in mainstream media and student newspapers are driving black market operators to the …

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Why Are Online Gambling Companies Spending So Much On TV Spots?

Why Are Online Gambling Companies Spending So Much On TV Spots?

One of the challenges that comes with any new business is finding customers. It's no different for iGaming an…

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Philly Highlights from Pandemic Blizzard

Philly Highlights from Pandemic Blizzard

Philly student petition for snow day during online classes rejected; Mummers upset about parade; and more.

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First Dates, Sans Coupons

First Dates, Sans Coupons

Bank of America's BankAmeriDeals retains customers and their trust Jason Blackhurst wants every BankAmeriDeal…

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Articles

Modernizing Compliance: DOL Proposes Safe Harbor for Electronic Group Health Plan Disclosures Under ERISA

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By Sheryl Bohan, Heather Fletcher Verified
| JD Supra
The U.S. Department of Labor (DOL) recently proposed a new rule (the “Proposed Rule”) that would offer group health plan administrators an additional safe harbor for electronically furnishing required group health plan disclosures to participants and beneficiaries. If finalized, the Proposed Rule would give group health plan administrators a modernized alternative to the current, more limited, electronic delivery framework.
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Red44 Case Delayed, Postponing Trial for Illegal Site's Managers

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By Heather Fletcher Verified
| Bonus News
The 11 defendants charged with felonies related to allegedly running an illegal online sportsbook called Red44 asked for and received a trial delay. That means their day in court won’t happen until after Dec. 2. The continuance US Magistrate Judge Gray M. Borden granted on Sept. 19 in the case filed with the US District Court, Northern District of Alabama, wasn’t the first and may not be the last. US Attorney Prim F. Escalona is prosecuting USA vs. Timothy J.
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NH Online Casino Bill May Gain Steam As Sanborn Leaves Office

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By Heather Fletcher Verified
| Bonus News
New Hampshire’s hopes for 2025 online casino legalization may have gotten a bit brighter. As state Sen. Timothy P. Lang Sr. works to advance the legislation, a once powerful iGaming opponent declined to run for re-election. State Rep. Laurie Sanborn headed the committee that killed Lang’s previous bill.
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Interview

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What was your first job as a journalist?

Let's qualify this by saying this was my first job out of college: Paginator.

Have you ever used a typewriter?

Yes. In a newsroom, though? No.

What does it mean to be a journalist?

A journalist constructively and ethically contributes to the free marketplace of ideas.

Awards

Silver Apple Award

2013

The Direct Marketing Club of New York honor of the Silver Apple Award was for "outstanding contributions to direct and interactive marketing during a career spanning at least 25 years."

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Society of Professional Journalists Award

2001 - Breaking News

Awarded two statewide, second-place honors for coverage of a propane gas explosion in Willoughby. The News-Herald story was titled, “Up in Smoke.”

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