Heather Fletcher on Muck Rack

Heather Fletcher

Verified
Philadelphia
Senior Content Editor — Target Marketing
Covers:  viral marketing, sem, insert media, print advertisements, email marketing, video marketing, digital marketing (aka direct), fundraising (nonprofit), social media marketing, data privacy, database marketing, mobile marketing, display advertising, drtv, seo, direct marketing, telemarketing, direct radio, direct mail, content marketing, cross-channel marketing, omnichannel marketing, multichannel marketing, integrated marketing
Doesn't Cover: mass marketing (with the exclusion of specific brand marketing efforts), promotional marketing, retail, new software and/or products, political campaigns

Senior Content Editor, Target Marketing magazine muckrack.com/heatherreporter

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Biography

I've written bylines for major publications, such as The New York Times, The New York Daily News, New York Newsday and The New York Post. Throughout my 18-year career as a reporter and editor, I've run a news and political analysis website, worked as a stringer for the Associated Press during nat...

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@HeatherReporter — 2,587 followers, 13,076 tweets

Jul 20, 2017

RT @johnvlane: Thanks to everyone who joined my session at #AAIM17 today! Please reach out if you have any questions or comments.…

Jul 20, 2017

RT @Sass_Marketing: Lois Brayfield of @jschmid_assoc is dropping some serious consumer mindset knowledge right now in her session for…

Jul 20, 2017

Everlane showed customer Rupert the goats when he asked about cashmere price, says @JohnVLane #AAIM17 @TargetMktg  http://CVSoci.al/FG3FgyWa 

Jul 20, 2017

I wonder who noticed @JohnVLane just joked about a persona that had a CEO living in a tent? #AAIM17 @TargetMktg  http://CVSoci.al/FG3FgyWa 

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What was your first job as a journalist?

Let's qualify this by saying this was my first job out of college: Paginator.

Have you ever used a typewriter?

Yes. In a newsroom, though? No.

What does it mean to be a journalist?

A journalist constructively and ethically contributes to the free marketplace of ideas.

Awards

Society of Professional Journalists Award

2001 - Breaking News
Awarded two statewide, second-place honors for coverage of a propane gas explosion in Willoughby. The News-Herald story was titled, “Up in Smoke.”