Heather Fletcher on Muck Rack

Heather Fletcher

Verified
Philadelphia
Senior Content Editor and Freelance Reporter — Target Marketing, The New York Times
Covers:  viral marketing, sem, insert media, print advertisements, email marketing, video marketing, digital marketing (aka direct), fundraising (nonprofit), social media marketing, data privacy, database marketing, mobile marketing, display advertising, drtv, seo, direct marketing, telemarketing, direct radio, direct mail, content marketing, cross-channel marketing, omnichannel marketing, multichannel marketing, integrated marketing
Doesn't Cover: mass marketing (with the exclusion of specific brand marketing efforts), promotional marketing, retail, new software and/or products, political campaigns

Senior Content Editor, Target Marketing magazine http://muckrack.com/heatherreporter

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Biography

I've written bylines for major publications, such as The New York Times, The New York Daily News, New York Newsday and The New York Post. Throughout my 18-year career as a reporter and editor, I've run a news and political analysis website, worked as a stringer for the Associated Press during nat...

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@HeatherReporter — 2,593 followers, 13,035 tweets

Jun 26, 2017

RT @DanW_Martin: Younger companies are able to more effectively harness tech, and it's killing the dinosaurs (companies dying 2X more quickly). #CTAConf

Jun 26, 2017

RT @ANSinsights: AI is the topic of discussion at #CTAconf right now, what excites you the most about emerging technologies? https://t.co/DLNt3mcAIZ

Jun 26, 2017

Millennials and energy everywhere at #CTAConf -- from cheering Unbouncers greeting conferees 2 the marketing majors in this keynote audience

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What was your first job as a journalist?

Let's qualify this by saying this was my first job out of college: Paginator.

Have you ever used a typewriter?

Yes. In a newsroom, though? No.

What does it mean to be a journalist?

A journalist constructively and ethically contributes to the free marketplace of ideas.

Awards

Society of Professional Journalists Award

2001 - Breaking News
Awarded two statewide, second-place honors for coverage of a propane gas explosion in Willoughby. The News-Herald story was titled, “Up in Smoke.”