Heather Fletcher on Muck Rack

Heather Fletcher

Senior Content Editor — Target Marketing
Covers:  viral marketing, sem, insert media, print advertisements, email marketing, video marketing, digital marketing (aka direct), fundraising (nonprofit), social media marketing, data privacy, database marketing, mobile marketing, display advertising, drtv, seo, direct marketing, telemarketing, direct radio, direct mail, content marketing, cross-channel marketing, omnichannel marketing, multichannel marketing, integrated marketing
Doesn't Cover: mass marketing (with the exclusion of specific brand marketing efforts), promotional marketing, retail, new software and/or products, political campaigns

Senior Content Editor, Target Marketing magazine muckrack.com/heatherreporter

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I've written bylines for major publications, such as The New York Times, The New York Daily News, New York Newsday and The New York Post. Throughout my 18-year career as a reporter and editor, I've run a news and political analysis website, worked as a stringer for the Associated Press during nat...

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@HeatherReporter — 2,648 followers, 13,364 tweets

"Thanks for the comment, Tony! My article here: http://www.targetmarketingm... and this…" — Heather Fletcher  http://disq.us/p/1pck34n 
Latest re: H&M controversy (covered in @TargetMktg here: http://www.targetmarketingmag.​com/article/hm-sorry-ad-black-boy-coolest-monkey-hoodie/)  http://CVSoci.al/rwbvSpvu 
@MeSoChevy Congrats on the Monopoly wins you mention in your bio! Could you please email me about your recent marketing article? (It's positive) Thanks! hfletcher@napco.com
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What was your first job as a journalist?

Let's qualify this by saying this was my first job out of college: Paginator.

Have you ever used a typewriter?

Yes. In a newsroom, though? No.

What does it mean to be a journalist?

A journalist constructively and ethically contributes to the free marketplace of ideas.


Society of Professional Journalists Award

2001 - Breaking News
Awarded two statewide, second-place honors for coverage of a propane gas explosion in Willoughby. The News-Herald story was titled, “Up in Smoke.”