At night, there are few better places to be without electricity in America than Borrego Springs, California. The desert town, about 90 miles (145km) east of San Diego, is a star-gazer’s delight. It is dimly lit, with little street lighting and no traffic lights. The stars cast a spectral glow on 130 life-sized sculptures of dinosaurs, wild horses and other creatures, roaming artistically across the desert.
There is something especially voyeuristic about peering into a Japanese house. Rarely will a Japanese family invite outsiders into their home. When living in Japan a few years ago, my most intimate glimpses into the inner sanctum of Japanese life came in tragic circumstances: when I walked among the ruins of houses torn apart by the earthquake and tsunami in 2011.
Before the disaster, there was always something reassuring about life by the sea in Ukedo, on the Fukushima coastline. Farther up Japan’s north-eastern shores, the rias, or inlets, would often become deathtraps when tsunamis barrelled up the narrow coves, crashing over isolated villages before the residents had time to flee. But in Ukedo, which lies on a smooth grey beach, ruffled in the early morning only by gulls’ feet and crabs’ claws, the Pacific Ocean was typically gentler.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".