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Articles by Ian Loew
Designing Influencer Websites: A Helpful Guide
In the 33 years since the debut of the first website, web design has evolved from text-only pages to the interactive, media-rich sites we see today. In the early days, technology drove web design. Slow dial-up speeds necessitated minimal, pared-down websites. As internet connections improved and new software emerged, the shift from functional to user-based design began, with designers prioritizing appearance and usability.
5 Key Benefits of Email Marketing for Small Businesses - Scoop.it Blog
Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers.
Discover the Best SEO Conferences in 2024 for Digital Marketing Pros
“` Are you immersed in the ever-changing SEO landscape? If you’re keen to keep your strategies fresh, you’ll want to mark your calendars for these key SEO conferences in 2024. From cutting-edge AI updates to networking promises, each event is packed with opportunities to level up your digital marketing game. SEO conferences are more than just talk. They’re a convergence of wisdom, a playground for professional mingling, and a showcase for the latest industry tools and trends.
How to Use Instagram Landing Pages for Increased Engagement
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! One of the biggest social media platforms, Instagram has evolved from a photo-sharing app to a lean, mean, lead-generating machine. The 83% of Instagram users who discover new products and services on the platform can help you increase brand engagement. One way to do so is to create an Instagram landing page.
How Does a Good Website Design Help Your Content?
You have good quality content ready for publishing to attract your web visitor’s attention or even kickstart a content marketing campaign. But wait, there are a few questions you must first answer before publishing. Have you checked your web design? Will it match your content type and format? Also, how easy will it be to find and read this content? Good web design and content are two codependent sides of the same coin. The coin, in this case, is content marketing.
New Academy Course: How to Optimize Location Pages
How do consumers find the best places to buy what they need? To eat? To relax? To have fun? They search for ‘near me’ recommendations. When a user searches for something that Google believes has a local intent, it will show local results. And because users with a local search intent are looking for something they want or need right now, you want your business to show up in these search results. That’s why you should have a location page for each of your locations or service areas.
How Local Businesses Can Improve their Online User Experience
There are almost 2 billion websites worldwide. So how can local companies stand out from the masses and compete for business with mega-corporations? The answer is more straightforward than you might think. By focusing on user experience, you can help your clients drive website traffic, increase conversions, and hold their own against global companies. We live in an era where every business has a website, so your client needs to stand out to make a serious impact.
How does web design help improve your content marketing?
Companies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. Recent findings put out by Lyfe Marketing show that over 70% of the digital audience prefers to learn about a company and its products through blog posts and articles rather than via ads. One way to look at this is to say that your web design should be flexible enough to facilitate your curated content marketing efforts.
How to Tackle Employee Performance Issues in Your Remote Team
Many companies are moving towards a system of remote or hybrid work. It’s a trend that’s accelerated greatly over the last few decades. While this shift in the way we work does hold many advantages, it does require changes in how you track and manage employee performance issues. This guide will take you through several root causes of poor performance among remote teams. I’ll then give you six effective tips on how to address these issues. Why Do Performance Issues Occur in a Remote Team?
“Digital Champions” with Ian Loew from Lform Design
Ian Loew Owner & Head of Business Development at Lform Design Website Address: https://lform.com/ Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Ian Loew from Lform Design. To learn more, check out https://lform.com/ What is your company Elevator pitch when talking about your company? Lform is a boutique web design and development agency focusing on B2B manufacturing companies.
“Digital Champions” with Ian Loew from Lform Design
Ian Loew Owner & Head of Business Development at Lform Design Website Address: https://lform.com/ Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Ian Loew from Lform Design. To learn more, check out https://lform.com/ What is your company Elevator pitch when talking about your company? Lform is a boutique web design and development agency focusing on B2B manufacturing companies.
5 key roles web design plays in content marketing
Web design plays a critical role in marketing. Your website is probably the primary online channel for engaging with prospects and customers. As you might imagine, you need to leave site visitors with a good impression of your company—and that positive impression needs to flow throughout the customer journey. This guide will discuss the role of web design in your content marketing efforts. We’ll discuss usability, clean design, and the importance of creating an aesthetically pleasing website.
Web Design For Beginners: A Step-By-Step Tutorial
Your website serves as the first thing potential customers see when they get in touch with your brand. A well-designed website highlights your services and unique selling propositions (USP), resulting in higher conversion rates, and more sales for your business. A lot of people confuse web design with web development. While web development deals with the backend development of the site, web design has more to do with how your website appears—layout, colors, copy, and site functionality.
What Affects Local Rankings?
Key Findings The most important grouped factors for ranking in the Local Pack/Finder are: 1) Google Business Profile, 2) Reviews, 3) On-page optimization To rank in localized organic results, the most important areas to focus on are 1) On-page optimization, 2) Links 3) Behavioral signals Google Business Profile has increased in importance since 2018—rising from 25% of Local Pack/Finder ranking importance to 36% Links have decreased in importance as a Local Pack/Finder ranking factor since...
Seven Tips on How to Use Facebook Ads for Restaurants to Get More Customers
Everybody needs to eat, so the sale of food will never go out of fashion. Still, because there are many competing businesses in the dining sector, it’s becoming increasingly difficult to stand out from the crowd. Using Facebook Ads can help you get the edge over the competition. Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media.
How to Accept User Submitted Posts for WordPress
Last updated on: July 14, 2021 As an entrepreneur, you’re always looking for new opportunities to expand your business and generate sales. Having an effective and high-quality content strategy is one way you can increase your reach. The most straightforward way to implement your content marketing plan is in-house. However, it’s not the only option. You can get people to submit content to your site. It’s a marketing strategy used with much success by sites like Business2Community.
Real-Life Recruiting Lessons: What I Learned From Growing a Company
Finding and retaining the best workers is always a challenge — but companies must do more than just post an open vacancy online and wait for applications to pour in. Recruiting the best talent and then managing those new hires successfully requires a mix of imagination and perseverance — something I’ve learned firsthand over the years as I’ve grown my company. Here are some of the lessons that have stuck with me: 1.
Facebook Dynamic Ads: Your Complete Guide
Facebook is an important sales and marketing channel for marketers. Facebook enables companies to reach potential paying customers and generate better results. But finding that extra edge that keeps your company ahead of the rest of the field isn’t always easy. That’s where Facebook Dynamic Ads comes in. Facebook Dynamic Ads allows companies to deliver more relevant, targeted ads to customers.
Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make a business a part of their vendor pool. The journey to converting a prospective customer into a client is a long one, marked by multiple discussions. And because of the high value and long-term commitment, B2B sales tend to have lower conversion rates than B2C.
The Art of the Sales Follow-Up: 7 Ways to Keep the Conversation Going
Most of your business’s prospective customers will not buy from you instantly. You cannot simply introduce someone to your products or services once and expect that they will go the rest of the way by themselves. Unfortunately, this simply isn’t true. The first point of contact is important, of course. You never get a second chance to make a first impression.
Creative & Analytical Skills
Many people believe that analytical skills and creativity are opposites and cannot exist (or only rarely exist) in the same person. Sometimes this is framed as the “left brain/right brain” dichotomy or as “logic” versus “intuition”. In reality, this sharp division is not only unhelpful, but it also doesn’t really stand up under scrutiny. In fact, many people are both analytical and creative in different situations or even at the same time.
7 Additional Revenue Streams to Help Designers and Developers Bring in Extra Cash
We are living in uncertain times. With working hours down 14% during the second quarter of 2020 because of COVID-19, employees, business owners, and freelancers alike are stressed out about the future. Sadly, 62% of small businesses have reported a general decrease in revenue: Source: SHRM As a designer or developer, you may have already noticed a dip in your income, or simply want to plan for the future. Therefore, it is sensible to consider different revenue streams.
Top 10 Features A Successful Website for Restaurants Should Have
If you are reading this article you are one of the brave. Strong enough to take the risk and I commend you!, You may find yourself second guessing things about your venture like location, vendor selection and finding quality employees. One overlooked aspect of owning a successful restaurant, or any business in today’s modern age is an effective online presence and a quality website. This blog will steer you in the right direction. Here are ten items you should implement on your website. 10.
Mobile-First Web Design for Restaurant Menus
I have been a patron of Eppes Essen, a legendary Jewish deli in Livington, N.J. since I was seven years old. So when the delicatessen owner came to us looking for a modern responsive website, one that matched the famed establishment’s reputation and top-notch quality food, my team couldn’t wait to start. And, as a New-Jersey web design company, we were even more excited to work with a local business.
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