Ian Truscott on Muck Rack

Ian Truscott

London
As seen in: ReadWrite, CMSWire, MyCustomer.com, CRM Magazine, Performance Marketing World, LPM Magazine, VKTR.com, Business Age
3xCMO | Advisor | Marketer | Creator of ART (Awareness, Revenue & Trust) - Chief Bottle Washer @rockstarcmo | Not here often mostly on LI and Threads.....

Get in touch with Ian

Contact Ian, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Ian Truscott’s Biography

Read Full Bio →

Digital customer experience and marketing industry veteran with a specific passion for content, whether it's content marketing, content management, content strategy, I'm into it.

Ian Truscott’s Journalist Portfolio

Mobile customer experience: Six ways to optimise

Mobile customer experience: Six ways to optimise

Ian Truscott highlights six key questions marketers need to consider to enhance a mobile engagement strategy …

View article →
When Mobile, Location and Content Converge - I'll Have a Guinness

When Mobile, Location and Content Converge - I'll Have a Guinness

It's almost a decade ago now that the 2002 film Minority Report showed the moral majority what the future wil…

View article →

Articles

Stop Just Marketing. Start Market Sensing.

|
By Ian Truscott
| CMSWire Verified
Want a seat at the strategy table? Stop reporting on campaigns. Start reporting on the market. If you're a CMO, your job is complex. You're expected to deliver immediate results and build a long-term brand. Oh, and win the respect of your C-Suite peers while you’re at it. Easy! I’d like to pull on a thread that’s been pulled on before here on CMSWire, but something that could make all of that a little more manageable: shifting from being the voice of marketing to the voice of the market.
Open in Who Shared Issue with article?

The CMO's Perspective on Customer Loyalty in the Experience Economy

|
By Ian Truscott
| CMSWire Verified
Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a SaaS-driven market. After sale blind spot. Focusing only on acquisition ignores the shifting reality of shorter renewals and lower switching friction in B2B tech. Brand loyalty loop. Strong brands create forgiving, loyal customers by connecting experience and perception across the entire customer journey. Retention is everyone's job.
Open in Who Shared Issue with article?

Persona Research Goes AI

|
By Ian Truscott
| VKTR.com
AI is changing persona research by providing quicker, more affordable insights and helping marketers understand their audience without expensive surveys. The Gist AI-powered persona research. Use AI tools like ChatGPT to enhance persona research by asking the tool about your persona’s needs to generate content ideas. Synthetic persona benefits. Synthetic personas, created through AI-driven tools, provide quick and cost-effective alternatives to traditional research methods.
Open in Who Shared Issue with article?
See all 117 licensed articles (118 Total)
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified