Trend lines are moving toward one-to-one communication on platforms like Facebook Messenger, Kik and Whatsapp. Use of chat apps has actually surpassed the use of social media recently. "What that means is that we're seeing a seismic shift in expectations of user experience" in brand interactions, said Weber Shandwick's David Aglar at PR News' July 20 Facebook for Communicators Boot Camp in New York.
As communicators flock to Facebook Live because of the preferential algorithmic treatment that Facebook gives to native content, many are finding that live video is a tricky beast. Tactics that worked in more traditional video formats aren't cutting it, and most brands don't have access to the sort of behind-the-scenes goods that snag viewers easily (for example, live Q&A with the Hamilton cast).
Amazon, Reddit, Netflix, Google: This is just the beginning of the list of prominent companies that have joined the chorus to call for the preservation of net neutrality on July 12, 2017, the "Day of Action. " They stand to lose something under Federal Communication Commission Chairman Ajit Pai's plan to roll back Title II net neutrality rules, which could allow internet service providers to give preferential treatment to certain content providers and customers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".