January 24 was a beautiful in day in the Sierra Nevada. More than eight feet of snow had accumulated at the crest of the California mountain range over the previous week. The first clear day in a long time, at Squaw Valley and Alpine Meadows, ski traffic backed up early on the access roads and anxious skiers filed in the lift lines, while ski patrollers spread out across 52 snow-safety routes on both mountains to mitigate the avalanche hazard.
The December issue includes stories of skiers changing the world, going the fastest, and finding community in IdahoIn the face of climate change, a ski town takes responsibility for its greenhouse gas emissions. Will it make a difference? Read more. While going first is an obsession of all skiers, going the fastest is a niche. More here. With 114 named mountain ranges, Idaho is fertile hunting ground for the elusive $50 lift ticket. Read more.
The bomber jacket was originally designed for fighter pilots. In 1917, to keep their pilots insulated in the cockpits, which were not enclosed at the time, the U.S. Army's Aviation Clothing Board issued leather jackets, lined with fur and fitted at the waist and wrists, with high collars. Since then, the original pattern has taken shape on Letterman jackets to the shelves of mainstream fashion stores, and now it's touching down in ski apparel.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".