Has Labubu got you in a chokehold in the past month? This new top-tier sensation has not only showcased the strength of Chinese brands globally but has also exploded as a worldwide social media hit. The topic and visuals of this viral plush toy frequently appear on trending lists and generate endless buzz. The question then is precisely how widespread is Labubu’s international appeal? According to data from CisionOne, the launch of Labubu blind box 3.0 in late April was a turning point.