"I want to be as ubiquitous as toilet paper," Rob Bobinski recently told me. He's not talking about himself — he's talking about YouGoGirl, an in-toilet product he invented for women who are afraid of others smelling their poop. We admit we bristled when first alerted to the product, which is sold, among other places, at Skymall.
In an election year as crazy and crucial as this one, it might be a little difficult or even embarrassing to admit that you’ve never really been into politics or maybe just don’t know a lot about U.S. politics and political history. Don’t worry, not everyone is a natural-born political junkie who devours esoteric four-volume tomes about the life and politics Lyndon B. Johnson. But maybe you’re ready to up your political savvy by a bit more.
Who'd have guessed that women's health would be the hot issue of 2012? First the Susan G. Komen Foundation ignited a firestorm by saying it would withdraw funds from Planned Parenthood for breast cancer screenings. After a backlash, Komen backed down. But that only kicked off more fierce battles. On February 16, three priests, a rabbi, and a doctor walked into a Capitol Hill hearing room.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".