Simon Robinson
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Articles by Simon Robinson
Cabo Verde, o pequeno país africano com grandes sonhos para a Copa do Mundo
Cabo Verde balança ao som da morna, uma música folclórica indígena repleta de melancolia, nostalgia e sentimento. A canção mais famosa da morna, "Sodade", lembra as dezenas de milhares de emigrantes que deixaram essas ilhas na costa da África Ocidental em busca de trabalho e oportunidades no exterior. "Se você me escrever, eu escreverei para você", diz a letra da música. "Se você se esquecer de mim, eu me esquecerei de você".
Cabo Verde, el pequeño país africano con grandes sueños que busca dejar huella en el Mundial
Por Simon Robinson MINDELO, Cabo Verde, 6 jun (Reuters) - Cabo Verde se mece al son de la morna, una música folclórica autóctona impregnada de melancolía, nostalgia y sentimiento. La canción más famosa de la morna, "Sodade", recuerda a las decenas de miles de emigrantes que han abandonado estas islas situadas frente a la costa de África Occidental en busca de trabajo y oportunidades en el extranjero. "Si me escribes, te escribiré", dice la letra de la canción. "Si me olvidas, te olvidaré".
Soccer-The small African country with big World Cup dreams
Soccer-The small African country with big World Cup dreams By Simon Robinson MINDELO, Cape Verde, June 6 (Reuters) – Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna’s most famous song, “Sodade,” remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. “If you write me, I’ll write you,” the song’s lyrics go.
Soccer-The Small African Country With Big World Cup Dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson By Simon Robinson MINDELO, Cape Verde, June 6 (Reuters) - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul.
Soccer-The small African country with big World Cup dreams
MINDELO, Cape Verde, June 6 (Reuters) - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigréswho have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. "If you write me, I'll write you," the song's lyrics go.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson Simon Robinson Reuters MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson Simon Robinson Reuters MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. "If you write me, I'll write you," the song's lyrics go. "If you forget me, I'll forget you." In the next few weeks, Cape Verdeans hope their sense of nostalgia will turn to celebration.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. "If you write me, I'll write you," the song's lyrics go. "If you forget me, I'll forget you." In the next few weeks, Cape Verdeans hope their sense of nostalgia will turn to celebration.
Soccer-The small African country with big World Cup dreams
MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. "If you write me, I'll write you," the song's lyrics go. "If you forget me, I'll forget you." In the next few weeks, Cape Verdeans hope their sense of nostalgia will turn to celebration.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson Reuters MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. "If you write me, I'll write you," the song's lyrics go. "If you forget me, I'll forget you." In the next few weeks, Cape Verdeans hope their sense of nostalgia will turn to celebration.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. "If you write me, I'll write you," the song's lyrics go. "If you forget me, I'll forget you." In the next few weeks, Cape Verdeans hope their sense of nostalgia will turn to celebration.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson Simon Robinson Reuters MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
People play football in the town of Ponta do Sol on the island of Santo Antao, Cape Verde, March 7, 2026. Picture taken with a mobile phone. REUTERS/Simon Robinson MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad.
Soccer-The small African country with big World Cup dreams
MINDELO, Cape Verde - Cape Verde sways to the sound of morna, a homegrown folk music laced with melancholy, longing and soul. Morna's most famous song, "Sodade," remembers the tens of thousands of emigrés who have left these 10 islands sprinkled off the coast of West Africa for work and opportunities abroad. "If you write me, I'll write you," the song's lyrics go. "If you forget me, I'll forget you." In the next few weeks, Cape Verdeans hope their sense of nostalgia will turn to celebration.
The Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.
The strongest customer experiences emerge when employee experience, leadership behavior and customer-facing systems reinforce one another. What causes many customer experience failures? Most CX breakdowns stem from organizational systems that contradict stated values, creating gaps between what companies promise and what customers actually experience. What does it mean for an organization to have soul?
Speichermodernisierung als Antwort auf schnellen IT-Wandel
Infolgedessen evaluiert eine Mehrheit der IT-Entscheider alternative Beschaffungsansätze für ihren nächsten Speicherkauf, um sich inmitten dieser Unsicherheit größere Flexibilität zu verschaffen. Im Mittelpunkt stehen dabei Opex-orientierte Ansätze, wobei Cloud-ähnliche as a Service-Modelle sowie Opex-Angebote von Drittanbietern in Betracht gezogen werden.
そのストレージは“時代遅れ”？ AI導入で直面する「想定外の問題」 ： なぜ今ストレージのモダナイゼーションが必要なのか
関連キーワード 人工知能 | IT投資 | ストレージ 企業のストレージ戦略は、アプリケーションとデータを保存、管理、保護するために、十分な容量と処理能力、適切な回復力（レジリエンス）を確保することに主眼を置いてきた。かつてストレージの役割といえば、データを安全に保存し、必要な時に取り出せる「容量」と「信頼性」を確保することだった。 しかし、その「当たり前」の前提が覆されようとしている。もちろん、これらの要件は重要だが、それだけでは現代のビジネス要求に応えることはできない。AI（人工知能）ツールの爆発的な普及、巧妙化するサイバー攻撃、予測困難な経済状況。こうした多方向からの圧力が、これまでのインフラ構成に限界を突き付けている。それを受けて、企業は自社のインフラを見直し始めているのだ。 IT戦略の成否を分ける「5つの要因」 Informa TechTargetの調査部門であるOmdiaが2026年4月に公開した調査レポート「Research Report: The Storage Modernization...
What the 1990s Got Right About Customer Experience
As CX became measurable, it drifted from its original purpose: deliberate design. Experience design was intentional from the start. Early CX pioneers showed that customer experiences can be deliberately designed, not left to chance. Measurement improved faster than execution. While CX became highly measurable over time, consistently shaping better experiences remains difficult in practice. CX operates too far downstream.
How to master estate planning and avoid the common traps that ruin families
Every January, we promise ourselves change. By February, most New Year's resolutions are already slipping. The gym visits slow, Uber Eats creeps back into the weekly routine and before long, it's business as usual. Subscribe now for unlimited access. or signup to continue reading Save 30% All articles from our website & app The digital version of Today's Paper Crosswords, Sudoku and Trivia The changes that last are usually rooted in what we care about most. For most people, that's family.
Storage die Schwachstelle der Cyberresilienz-Strategie?
In den letzten Monaten habe ich mit mehreren IT-Führungskräften gesprochen, die gerne auf die Vorzüge und die Bedeutung der Implementierung verschiedener Resilienz-Technologien auf der Speicherebene hinweisen. Was hatten all diese Unternehmen gemeinsam? Sie alle hatten bereits schlechte Erfahrungen gemacht – hauptsächlich durch Ransomware-Angriffe, bei denen sie den Zugriff auf wichtige Daten und Systeme verloren hatten.
「SSDが買えない」悪夢続行？ 2026年のストレージ市場を揺るがす5つの“激震”：AI特需が招く調達難
IT業界のアナリストが将来を予測し、2026年以降に業界の主役となるテーマを語る季節がやってきた。それらは決して明るい話題ばかりではない。急速な人工知能（AI）技術の進化は、企業のストレージにかつてない負荷をかけているだけではなく、世界的な「備品の奪い合い」を引き起こそうとしているからだ。 本稿は、2026年以降のストレージ業界を左右する5つのトレンドを解説する。単なる市場予測にとどまらず、IT部門が直面する経営リスクに備えるための対策を講じる上で参考になはずだ。 最初の予測が「AI」なのは驚くべきことではない。AI技術や関連インフラへの過剰投資が懸念される「AIバブル」への警戒感はあるものの、世界的なAIインフラの構築は、とどまることなく前例のないペースで進んでいる。そしてこの状況自体が、次項で解説するストレージ業界の課題を生み出している。...
Banning children from online games, and spying on every device: Why we must oppose Baroness Benjamin’s attack on liberty
Shortly, families across the country will gather to celebrate Christmas. Elves will have been busy making presents for Children, and Santa will be loading his sack. Parents will look forward to the joy on their children’s faces as they unwrap them. For many teenagers, this joy might take the form of a new computer game to play with friends over the holiday. Maybe Minecraft, Fortnite, or the latest Mario Kart.
Speicher-Innovationen helfen der KI-Inferenz voran
Künstliche Intelligenz (KI) bewegt sich hin zu einer Phase, in der die Lösungen nicht nur interpretieren und aus großen Datenmengen eine Antwort für so etwas wie Grok oder ChatGPT zusammensuchen, sondern in der die KI-Lösungen Schlussfolgerungen ziehen können. Maschinen, die Schlussfolgerungen ziehen können werden Inferenzmaschinen genannt, weshalb in diesem Beitrag der Begriff Inferenz (englisch: Inference) genutzt wird, wenn es um die nächste Phase der KI-Evolution geht.
Soul-Guided Systems: Design Brands with Wholeness
Soul-Guided Systems: Why Wholeness Is the New Differentiator The future of branding isn’t built on dashboards, but on craft. Read our guide to designing brands with wholeness, moving beyond mechanistic systems to build genuine affection, integrity, and customer experiences with soul. We’ve become incredibly proficient at designing customer experiences (CX) as sequences, flows, funnels, dashboards, and tracked interactions.
So What Actually Is a Questionnaire?
The science of questionnaires — and what UX often gets wrong Most UX surveys don’t measure what we think they do. This article looks at how psychologists design questionnaires, and why rigour and ethics matter more than ever in the age of AI. I began my career as a psychologist in Human Factors at BT Laboratories in the 1990s. At that time, user experience design and customer research were carried out with scientific discipline and rigour.
ChatGPT's Top 5 Deep Tech Books in 2025
The Top 5 Deep Tech Books - According to ChatGPT's AI-PS© #1 AI-PS: 8/9 (strong recommendation) This book does something most others don't: it gives leaders a systemic blueprint for applying Deep Tech to strategy, culture and organisational design.
Transforming Lenses, Transforming Organisations
Transformation that matters The strapline of Holonomics is transformation that matters. For us, this means working with the whole organisation, not just the top of the hierarchy. Our projects with some of the world's largest brands demonstrate that when leaders transform their own lenses of perception, they unlock cultural coherence, employee engagement and customer experiences with soul.
Transforming Strategy, Customer Experience and Change Management in the AI Era
At Holonomics, we work with leaders to build customer-centric organisations that are future-fit and ready for transformation. Through a clear focus on strategy and values, we help organisations translate vision into meaningful results. For us, the centrepiece of this work is the Customer Centricity Strategy Framework (CCSF) - our flagship methodology.
Rethinking How We Measure AI Recommendations
How a simple score goes beyond mentions, metrics and dashboards Press enter or click to view image in full size In our recent article, Introducing the AI-PS: Measuring How AI Recommends Brands, we set out a new way for leaders to understand how artificial intelligence platforms present and recommend their brands. At Holonomics, we created the AI-PS in response to a gap we observed in current approaches to AI analytics.
Is storage the weak link in your cyber-resilience strategy?
While challenges exist in applying cyber resilience to storage platforms, vendors are starting to make it easier for organizations to add that needed layer of protection. By Simon Robinson, Principal Analyst Enterprise Strategy Group We provide market insights, research and advisory, and technical validations for tech buyers. Published: 05 Sep 2025 With the knowledge that a large-scale cyberattack is more a case of "when" than "if," organizations require a comprehensive cyber-resiliency strategy.
Measuring How AI Recommends Brands
6. Conclusion - Why This Matters AI is no longer a side tool. It is shaping how people discover, evaluate and trust brands. If AI is not recommending you, you may not even be in the conversation. The AI-PS provides leaders with a simple yet powerful way to measure this new reality. It is not just about whether AI mentions something. It is about whether it promotes it, how strongly and why. Of course, validation is essential.
Why Soul Matters
Human Foundations Q: The Holonomic Circle is another concept in the book. How does it help people in an organisation think about the transcendental aspects of customer experience, and how these connect to the tools and techniques of CX practice? A: The Holonomic Circle helps people see that customer experience is both practical and profound - it connects everyday tools and techniques with deeper human values such as trust, empathy, and meaning.
Top Customer Experience Books for 2025: Why Accio.com
Why an AI-powered platform sees soulful, human-centred customer experience as the defining theme for 2025 When it comes to identifying influential business books, Accio.com, a B2B AI-powered platform that analyses data across industries, is a source worth paying attention to. It uses a blend of algorithms and analysis of online citations to highlight the titles that are shaping conversations across sectors.
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